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Partnerships & BTL Marketing Associate

Partnerships & BTL Marketing Associate

Iide Education

3 - 8 years

5 - 10 Lacs

mumbai

Posted:5 hours ago| Platform:

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Skills Required

data management event management planning coordination relationship building public speaking management digital marketing marketing associate logistics offline marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a Partnerships & BTL Marketing Associate who thrives on engaging students through high-energy seminars and workshops across colleges and coaching centers. This role is the face of IIDE on campusresponsible for planning, delivering, and making sessions impactfulwhile also managing the data, partnerships, and offline marketing initiatives that fuel these activities. If you enjoy public speaking, creating memorable student experiences, and using data and AI to make outreach smarter, this role is for you.

Key Responsibilities

Seminar & Workshop Delivery Conduct engaging sessions across degree colleges, junior colleges, coaching classes, and career fairs; bring creativity and interactive formats to keep large student groups inspired and excited.
Planning & Coordination Organize seminar schedules, manage logistics with institutions, and ensure seamless execution of on-ground activities.
Data Management & Reporting Maintain and update student lead databases, track seminar performance, and generate insights that help improve outreach strategies.
Partnership Development Build strong relationships with colleges, coaching classes, and career counselors to drive recurring collaborations and referrals.
Below the Line marketing & Branding Support offline activations, workshops, and branding opportunities that enhance IIDEvisibility in academic and community spaces.
AI-Driven Engagement
Explore AI tools for student engagement, lead follow-up, and event personalisation to increase the effectiveness of sessions and partnerships.
Required Skills & Competencies

Excellent public speaking and presentation skills; ability to energise and inspire large student groups.

Strong organisational and planning abilities to manage multiple sessions and partner commitments.

Proficiency in data management for lead tracking, analysis, and reporting.

Relationship-building skills with institutional stakeholders and external partners.

Creativity in making seminars more interactive and memorable .

Basic knowledge of AI tools and marketing applications preferred.

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Iide Education

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Partnerships & BTL Marketing Associate