Paid Social Specialist

What you'll do

• Own the building and day-to-day management of paid campaigns across various Paid Social channels, including but not limited to Meta, LinkedIn, TikTok, Quora, Reddit and other social platforms.
• Execute rigorous audience management develop and refine core, lookalike, and retargeting audiences using first-party data, platform signals, and CRM integrations to maximize relevance and minimize wasted spend.
• Adjust and refine bidding strategies based on performance trends, seasonal shifts, and market competition.
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
• Identify tracking needs or issues for current campaigns and collaborate with analytics or dev teams to implement and troubleshoot event tracking and custom conversions.
• Improve campaign efficiency and performance through creative testing frameworks, audience iteration, and continuous optimization of copy, format, and placements.
• Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements
• Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau to uncover insights and inform future campaign decisions.
• Synthesize campaign performance into clear, actionable insights highlighting top-performing creatives, underperforming segments, and opportunities for budget reallocation or scaling.
• Communicate performance updates, test results, and strategic recommendations to internal stakeholders and leadership.
• Stay up to date on platform updates and social advertising trends actively testing new features, creative formats, betas, and automation tools, and offering data-backed recommendations for scaling growth and innovation.

Who you are

• Minimum of 3+ years experience building and managing paid media campaigns on platforms such as Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok, Quora, Reddit, and/or Quora; familiarity with other paid media channels like search or display is a plus.
• Solid understanding of paid social metrics and the ability to evaluate campaign success based on business objectives.
• Extensive experience with various bid strategies (manual, cost cap, bid cap, etc.) and budget pacing tactics within Meta, LinkedIn, and other social platforms.
• Strong analytical mindset with a data-driven approach, consistently seeking to optimize performance and challenge the status quo.
• Proficiency in reading, interpreting, and synthesizing data into clear, actionable insights.
• Demonstrated ability to manage multiple projects and campaigns simultaneously, delivering high-quality output in a fast-paced, collaborative environment.
• Quick to learn and adapt to new tools, platforms, and interfaces.
• Driven by both technical and creative curiosity, with a strong desire for continuous improvement in marketing expertise.
• Capable of collaborating effectively with cross-functional teams including creative, social, email, marketing operations, business intelligence, engineering, and SEO.
• Availability to work during U.S. business hours.
• Fluent in spoken and written English, with excellent communication skills.
• Access to a reliable laptop with stable internet and a consistent power supply (backup preferred).
• Comfortable with daily communication via video conferencing tools.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward