Paid Social Media Expert

Job title:

Experience

Location:

Preferable Candidates

In pursuit of this, we seek to hire a talented "Senior Social Media Specialist" with at least 3-5 yrs. of full-time relevant experience with a strong technical knowledge base to manage & deliver the best paid digital media campaigns to our clients. The purpose of this role is to assist with the planning, reviewing and optimization of Paid Social campaigns whilst supporting the team in reporting and managing client accounts.

Key Responsibilities:

Campaign Management:

• Plan, create, and oversee performance marketing campaigns across Meta Ads, LinkedIn and Google Ads (overview only).
• Full-funnel optimization experience from awareness through conversion, including sophisticated ad-to-landing page alignment techniques.
• Creative direction talent with proven ability to conceptualize compelling ad concepts and guide design teams toward high-converting assets.
• Advanced campaign tracking and attribution capabilities, translating complex data into actionable optimization strategies that drive business results.
• Effective ad-budget management to maximize the ROI while maintaining growth momentum.
• Implement audience segmentation strategies to target the right demographics and improve conversion rates.
• Monitor competitor activity and adjust strategies to maintain a competitive edge.
• Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.
• Develop comprehensive media plans to strategically allocate budgets across platforms and campaigns.
• Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.

Data Analysis & Reporting:

• Analyze campaign performance metrics to extract insights and identify areas for optimization.
• Generate detailed reports to communicate key findings and actionable recommendations to stakeholders.

Collaboration:

• Work closely with cross-functional teams, including creative, analytics, and product teams, to ensure seamless campaign execution.
• Coordinate with external vendors and partners to explore growth opportunities and optimize campaigns.

Social Media Management:

• Develop, implement, and manage social media calendars across platforms (Facebook, Instagram, LinkedIn, etc.)
• Create, schedule, and publish engaging content (text, images, videos, and infographics). 
• Engage with followers, respond to comments/messages, and build an interactive community. 
• Collaborate with designers, content creators, and marketing teams to ensure consistent brand messaging.

Qualifications & Experience:

Proven expertise in running Meta ads & LinkedIn ads campaigns.

• Strong understanding of brand marketing strategies on digital platforms such, META, Google Ads, LinkedIn ads
• 3-5 years of hands-on experience in performance marketing with a focus on META Ads and Overview of Google Ads
• Proficiency in analytics platforms like Google Analytics
• Strong analytical skills and a data-driven decision-making approach.
• Excellent communication skills, both written and verbal.
• Passion for keeping up with evolving marketing trends and technologies.
• Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.

Apply Now- hr@psmdigitalagency.com

Visit our website-https://psmdigitalagency.com/

Contact no-91044 94644