Job
Description
Position : Paid Media + GA4 Analyst About Wildnet Technologies: Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more. Job Overview: We are looking for an experienced and results-driven Paid Media Specialist with hands on experience on GA4 to join our team. The ideal candidate will have 3-5 years of hands-on experience managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. This role is perfect for someone who thrives in a fast-paced environment, is passionate about digital marketing, and is dedicated to driving measurable results. You will be responsible for developing and executing paid media strategies that align with our overall marketing goals, ensuring the efficient use of budgets, and constantly optimizing campaigns for maximum ROI. Job Description: Campaign Management: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Keyword & Audience Research: Conduct thorough keyword research and audience targeting to enhance campaign performance. Creative Development: Create compelling ad copy, visuals, and landing pages designed to maximize engagement and conversions. Performance Monitoring: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights. A/B Testing: Perform A/B testing on various elements of campaigns to continuously improve ad performance and ROI. GA4 Setup & Integration: Assist in setting up GA4, including configuring events, conversions, and tracking codes for accurate campaign attribution. GA4 Reporting: Use GA4 to analyze user behavior, traffic sources, and engagement metrics to improve campaign strategies. Data Insights: Leverage GA4 insights to identify trends, opportunities, and optimization areas across the customer journey. Industry Trends: Stay updated with the latest trends and best practices in paid media advertising to ensure strategies are current and effective. Team Collaboration: Collaborate with the marketing team to ensure that paid media strategies are aligned with overall marketing objectives. Budget Management: Manage budgets and allocate resources effectively to maximize campaign efficiency and results. Requirements: Experience: 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram), Google Ads, Digital analytics and ad operations. Technical Skills: Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. Analytical Skills: Strong analytical skills with a keen attention to detail to ensure data-driven decision-making. Communication: Excellent communication and teamwork abilities to effectively collaborate with internal teams. Project Management: Ability to manage multiple projects simultaneously and meet deadlines consistently. Certifications: Certification in Google Ads and/or Meta Blueprint is a plus. Additional Platforms: Experience with other PPC platforms (e.g., LinkedIn Ads, Bing Ads) is a plus. Benefits: Competitive salary with a lucrative incentive structure. Comprehensive health and wellness benefits package. Opportunities for professional growth and leadership development. A positive, supportive, and innovative work environment. Exposure to a broad range of industries and high-profile clients. Why Join Wildnet - Established Industry Leader : 15+ years of expertise in digital marketing and IT services; among the pioneers in India's digital space. Great Place to Work® Certified : Recognized for fostering a flexible, positive, and people-first work culture. Learning & Growth : Fast-paced environment with ongoing training, career advancement, and leadership development opportunities. Health & Wellness Benefits : Comprehensive insurance and wellness support for employees and their families. Work-Life Balance : Flexible Working Hours , 5-day work week and generous leave policy to support personal well-being. Exposure to Top Clients : Work on diverse projects with leading global brands across industries.
