Paid Media Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is a leading IT consulting and development company with over 15 years of experience in delivering innovative digital solutions. With a global presence and a team of more than 200 skilled professionals, we specialize in creating transformative mobile apps, custom software, AI-driven products, and enterprise platforms. Our portfolio showcases over 2,000 successfully delivered projects for clients ranging from dynamic startups to Fortune 500 companies in industries such as fintech, healthcare, retail, and logistics. Recognized by industry leaders like GoodFirms and Clutch, we are committed to a collaborative approach, ensuring results that align with our clients' unique visions.

Role Description

This is a full-time on-site role based in Ahmedabad for a PPC Executive. The PPC Executive will be responsible for planning, implementing, and optimizing pay-per-click (PPC) advertising campaigns. Key responsibilities include conducting keyword research, setting up campaigns, monitoring advertising performance, analyzing data, generating reports, and adjusting strategies to improve ROI. Collaborating with the marketing team and ensuring alignment with business objectives will also be a part of daily tasks.

Experience : 2 to 3 years,

Proven experience of working with IT Service

Qualifications

• Proficiency in Pay-Per-Click management, Google Ads, Bing Ads, and campaign strategies
• Ability to conduct keyword research, competitive analysis, and performance tracking
• Familiarity with tools such as Google Analytics, AdWords Editor, and other PPC platforms
• Strong analytical skills to interpret campaign data and make data-driven decisions
• Experience with budget management and cost optimization techniques
• Knowledge of ad copy creation, A/B testing, and bid management
• Effective communication and collaboration skills for working with cross-functional teams
• Previous experience in managing PPC campaigns for diverse industries is a plus
• Bachelor’s degree in marketing, business, or a related field is preferred