Paid Media Executive

Job Title: Paid Media Executive

Location: Mumbai 

Company: DSJ Keep Learning 

Key Responsibilities

1. Campaign Execution & Optimization

• Execute and manage paid media campaigns across Google Ads, Meta (Facebook, Instagram), and other platforms under the guidance of the Performance Media Manager.
• Monitor daily campaign performance, optimize budgets, targeting, and creatives to achieve defined KPIs.
• Assist in building media plans and performance roadmaps for education sector campaigns.
• Support A/B testing frameworks for creatives, audiences, and landing pages to drive incremental improvements.

2. Reporting & Analytics

• Track, measure, and report campaign performance across channels against pre-defined KPIs.
• Identify optimization opportunities based on data and share insights for internal review.
• Maintain weekly and monthly campaign dashboards for internal teams and client reviews.

3. Cross-functional Support

• Coordinate with the creative and content teams to ensure smooth execution of ad assets, landing pages, and campaign communication.
• Work with the tech/data team to ensure correct tracking setups (UTMs, pixels, events).
• Support the Performance Media Manager in campaign QA, pacing checks, and budget tracking.

4. Client & Internal Collaboration

• Assist in preparing performance review decks, insights summaries, and optimization recommendations for client-facing teams.
• Ensure campaign execution aligns with client objectives and internal strategy guidelines.

Qualifications

Experience:

• 1–3 years of hands-on experience in performance marketing or paid media execution.
• Practical experience managing campaigns on Google Ads and Meta Ads Manager is required.
• Prior exposure to education sector campaigns is a plus (not mandatory but preferred).

Skills & Knowledge

• Understanding of paid advertising fundamentals, including bidding, targeting, audience segmentation, and attribution.
• Comfortable working with analytics tools (Google Analytics, platform dashboards, spreadsheets).
• Strong numerical and analytical skills with an ability to interpret performance data.
• Ability to multi-task and collaborate with internal teams across creative, content, and tech.

Role Expectations

• Work directly under the Performance Media Manager and follow structured processes for campaign execution and optimization.
• Maintain high accuracy in campaign setup, monitoring, and reporting.
• Demonstrate curiosity, willingness to learn, and the ability to adapt to new tools and platforms quickly.
• Stay updated on digital advertising best practices, especially for the education category.