Paid Ads & Lead Generation Specialist

About the Role

We are looking for a highly skilled Paid Ads & Lead Generation Specialist who can manage and optimize campaigns across LinkedIn, Meta (Facebook/Instagram), and Google Ads to generate high-quality B2B/B2C project sales leads.

The ideal candidate must have hands-on experience in paid media strategy, campaign execution, tracking, optimization, and reporting to meet monthly ROI and lead targets.

Key Responsibilities

• Plan, launch, and optimize LinkedIn Ads, Meta Ads, and Google Ads campaigns
• Create and manage full-funnel paid marketing strategies to drive qualified leads & conversions
• Build targeted audiences and custom segments across platforms
• Conduct A/B testing for creatives, messaging, and landing pages
• Track and measure campaign performance (CPC, CPL, CPA, ROAS, CAC)
• Manage and optimize budgets to ensure maximum ROI
• Use CRM & automation tools for lead nurturing
• Report weekly performance insights & growth opportunities
• Stay updated with latest performance marketing and AI automation trends

Required Skills

• Minimum 3+ years of proven experience in paid marketing & lead generation
• Expert in LinkedIn Lead Gen, Facebook/Instagram Ads, Google Search & Display Ads
• Strong understanding of conversion funnels, retargeting & remarketing
• Experience using tools such as Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, Google Tag Manager, HubSpot/Zoho CRM
• Knowledge of AI tools for ad optimization, audience insights & content creation (ChatGPT, AdCreative.ai, Jasper, etc.)
• Strong analytical, reporting & communication skills

Nice to Have

• Experience in B2B lead generation (IT, SaaS, Digital Services, Agency)
• Certification in Google Ads, Meta Ads, HubSpot, LinkedIn Marketing
• Basic landing page building skills (WordPress, Webflow, Unbounce)

What We Offer

• Competitive salary and growth-driven work environment
• Opportunity to work with global clients and advanced ad technologies
• Learning & performance-based bonusesA

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• Which paid advertising platforms have you worked on?

(LinkedIn, Meta, Google, others)

• Which tools have you used for campaign management & analytics?

(Google Analytics, GTM, Zoho/HubSpot CRM, AdCreative.ai, etc.)

• What AI tools have you used to optimize ad campaigns or ad creatives?
• How many leads have you generated monthly from:

LinkedIn Ads: _
Meta Ads: _
Google Ads: _

• Which industry niches have you generated leads for?

Work Location: In person