Job
Description
Job Description: OTA
(Online Travel Agency) Executive
Position: OTA Executive
Location: [Hotel/Company Name], [Location]
Reports To: Revenue Manager/Sales & Marketing Director
Job Summary:The OTA Executive will be responsible for managing the hotel’s online travel agency (OTA) accounts to ensure maximum visibility, competitiveness, and revenue. This role involves optimizing online sales, ensuring accurate content on OTA platforms, and managing relationships with OTA partners. The OTA Executive plays a crucial role in maintaining the hotel's online presence and boosting revenue through effective online channel management.
Key
Responsibilities:OTA
Account Management
Manage and update the hotel’s profiles and listings on various OTA platforms (e.g., Booking.com, Expedia, Agoda).
Ensure accurate and up-to-date information regarding room availability, pricing, and special offers.
Monitor room availability across all OTA channels to avoid overbooking or discrepancies.
Content
Management
Upload and maintain accurate hotel content, including descriptions, room types, amenities, and high-quality photos.
Ensure that content is aligned with brand standards and updated to reflect any changes in the hotel's offerings.
Regularly review the hotel’s listings to ensure they are compelling and optimized for search results on OTA platforms.
Rate
and Inventory Management
Coordinate with the revenue management team to ensure accurate room rates and availability across all OTA channels.
Implement rate parity across OTAs, ensuring that the hotel maintains a competitive and consistent pricing strategy.
Monitor and adjust rates dynamically to maximize revenue and occupancy, based on market conditions and competitor analysis.
OTA
Promotions and Campaigns
Plan and execute promotional campaigns and special offers on OTA platforms to increase bookings and visibility.
Collaborate with the marketing team to align promotions with the hotel's overall marketing strategy.
Monitor the effectiveness of campaigns and adjust strategies as necessary to improve performance.
Relationship
Management with OTA Partners
Build and maintain strong relationships with OTA representatives to secure favorable contract terms and commission rates.
Negotiate agreements with OTA partners, including promotional opportunities and preferred listings.
Troubleshoot any issues related to OTA channels, such as discrepancies in availability or guest feedback.
Performance
Analysis and Reporting
Analyze booking data and performance metrics from OTA platforms, such as conversion rates, revenue, and booking patterns.
Prepare regular reports on OTA performance and provide insights and recommendations for improvement.
Use performance data to identify areas for optimization and implement corrective actions.
Guest
Review Management
Monitor and respond to guest reviews and feedback on OTA platforms in a timely and professional manner.
Address any negative feedback or complaints to resolve guest issues and improve the hotel’s reputation.
Encourage positive guest reviews by providing excellent service and following up with satisfied customers.
Revenue
Optimization
Work closely with the revenue management team to implement dynamic pricing strategies across OTA channels.
Use OTA tools and analytics to identify opportunities for increasing room rates or offering targeted discounts to maximize revenue.
Adjust rates and availability during high and low demand periods to optimize occupancy and revenue.
Channel
Connectivity and Technology
Ensure that the hotel's property management system (PMS) is properly integrated with OTA platforms.
Troubleshoot and resolve any technical issues with OTA channel management systems.
Stay updated on new OTA tools and features to enhance the hotel’s online presence and sales performance.
Qualifications:Bachelor’s degree in Hospitality, Marketing, Business, or a related field.
Previous experience in OTA management, revenue management, or online sales within the hotel industry.
Proficiency in OTA platforms (e.g., Booking.com, Expedia, Agoda) and channel management systems.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and relationship management skills.
Detail-oriented and highly organized.
Ability to work independently and as part of a team.
Strong understanding of hotel distribution channels, rate management, and revenue strategies.
Knowledge of property management systems (PMS) is an advantage.
Working
Conditions:Ability to work in an office environment with occasional travel for meetings and training.
Flexibility to work on weekends or holidays when required, especially during peak seasons or promotional periods.
