OCM Lead – Content Strategy and Marketing Technology

Role Summary:

Key Responsibilities:

1. Strategic OCM Management

• Design, optimize, and execute OCM strategies for assigned brands.
• Lead monthly content testing, approval, and orchestration workflows.
• Serve as point of contact for medical news content procurement and approvals.

2. Content Leadership for DocVidya

• Manage webinar, video, microsite, and landing page content ideation through final approval.
• Guide promotional campaign strategies across SFMC, WhatsApp, LinkedIn, Facebook, and third-party channels.
• Standardize content creation protocols and coach brand teams and agencies on DocVidya publishing SOPs.

3. Marketing Automation & CRM Transformation

• Create Journeys on SFMC.
• Drive taxonomy, segmentation, user journey design, and performance metrics for campaigns across multiple brands.
• Build and manage a scalable content pipeline to meet channel capacity goals.

4. CMS & LMRC System Management

• Act as Marketing SPOC for CMS - Bynder.
• Liaise with internal stakeholders to address LMRC system issues.
• Lead UAT testing, pilot training, and feedback resolution with internal teams and agency partners.

5. Stakeholder & Vendor Management

• Finalize and oversee agency partnerships including MSA, SOW, and PO workflows with key vendors.
• Collaborate with brand and medical teams to ensure timely content rollout.
• Accountable for Digital CME escalations and share weekly status reports with brand teams.

Required Skills & Competencies

• Strong experience with Salesforce Marketing Cloud (SFMC)and content management systems like Bynder
• Proven ability to manage complex content workflows and digital marketing strategies
• Sharp project management and cross-functional collaboration skills
• Understanding of pharma compliance and medical content development processes
• Excellent verbal and written communication skills

Experience Level:

Experience in Digital marketing / Omnichannel communications will be an added benefit

About the DepartmentGlobal Generics India