New Product Development Specialist

We’re Hiring: New Product Development Specialist

Location: Dehradun

Type: Full-Time

About Us

BeginBird is a next-gen play brand on a mission to make childhood more playful. We create hands-on learning products for young kids and content-driven support for parents. We're looking for someone passionate about child development, creativity, and product innovation to lead New Product Development from idea to launch. You’ll be at the center of our product pipeline, conceptualizing new product ideas, validating them and managing cross-functional execution to launch.

What You’ll Do

• Analyze industry trends, customer feedback, and competitor products
• Identify white spaces in early learning, play, and parenting categories
• Run parent interviews, surveys, and user testing
• Develop product briefs and early concepts for new SKUs
• Validate ideas through pilots, samples, or prototypes
• Work with designers and vendors on form factor, design, and child engagement
• Create and own product development timelines
• Coordinate with packaging, content, design, and vendors for delivery
• Ensure quality, cost-efficiency, and timely execution
• Work closely with founders, marketing, content, and supply chain
• Support go-to-market plans with product positioning and USPs
• Lead feedback loops for continuous improvement

Who You Are

• 2+ years experience in product development (D2C/Toys preferred)
• A builder’s mindset: You’re curious, detail-driven and hands-on
• Strong research and synthesis skills (quantitative + qualitative)
• Experience working with suppliers, designers, or packaging teams
• Familiarity with child-focused category is a major plus
• Great project management and communication skills