New Product Development (NPD)

Company:

Role Objective

The New Product Development (NPD) professional will be responsible for identifying, sourcing, developing, and launching new products for Robustt. This role requires strong hands-on experience in China sourcing, vendor coordination, product customization, quality control, and market execution.

Key Responsibilities

• Identify new product opportunities based on market demand, competitor analysis, and customer requirements
• Own the complete NPD lifecycle: concept, sourcing, sampling, testing, production, and market launch
• Source products directly from Chinese manufacturers, OEMs, and ODMs
• Coordinate with vendors on product specifications, customization, MOQ, pricing, quality, and timelines
• Manage vendor onboarding, sampling approvals, quality checks, and bulk production
• Ensure compliance with Indian safety standards, certifications, and quality norms
• Collaborate with sales, marketing, and operations teams for smooth product launches
• Support pricing strategy, SKU planning, and go-to-market execution

Mandatory Skills & Experience.

• Proven hands-on experience in New Product Development (NPD)
• Strong experience in importing products from China
• Direct coordination with Chinese vendors and factories
• Ability to independently bring products from idea to market
• Strong negotiation, costing, and vendor management skills
• Understanding of industrial safety, utility, or hardware products

Preferred Background.

• Experience in safety equipment, industrial products, tools, hardware, or automotive accessories
• Experience managing large product portfolios (1000+ SKUs preferred)
• Exposure to B2B, e-commerce, or dealer-based distribution models

Why Join Robustt

• Work on a large and diversified 2000+ product portfolio
• High-ownership role with direct business impact
• Exposure to international sourcing and product strategy
• Fast-growing organization driven by a strong safety-first philosophy