National Head - Domestic Marketing

Job Overview:

National Head of Domestic Marketing

Key Responsibilities:

• Strategic Marketing Leadership

  : Develop and execute a comprehensive marketing strategy for

  Vipul Organics' Pigment Powder Business

  to expand market share, build brand equity, and increase customer acquisition in the domestic market.

• Market Intelligence

  : Conduct detailed market analysis to identify emerging trends, customer needs, and competitive landscapes within the pigment powder industry. Use insights to adjust strategies and capitalize on new opportunities.

• Brand and Product Positioning

  : Oversee the positioning of Vipul Organics' pigment powder products in the domestic market. Ensure the brand resonates with customers and stands out in the competitive landscape.

• Collaboration with Sales Team

  : Work closely with the sales department to align marketing strategies with sales goals. Develop integrated campaigns that drive customer engagement, lead generation, and ultimately, revenue growth.

• Customer Relationship Management

  : Build and maintain strong relationships with key domestic customers, distributors, and stakeholders to ensure long-term business partnerships. Focus on customer satisfaction and retention.

• Team Leadership

  : Lead, mentor, and manage the domestic marketing team. Provide guidance, direction, and support to ensure successful execution of marketing plans and campaigns.

• Budget Management

  : Efficiently manage the marketing budget, ensuring that resources are allocated to high-impact campaigns and activities that maximize return on investment (ROI).

• Promotions and Campaigns

  : Develop and implement targeted promotional campaigns, advertisements, and digital marketing strategies to raise brand awareness and increase market penetration.

• Product Knowledge & Training

  : Ensure the marketing team and other stakeholders have a comprehensive understanding of the pigment powder product offerings and their unique value propositions.

Experience:

• Minimum

  10 to 20 years of experience

  in marketing, with at least

  5 years in a leadership role

  in the

  pigment powder sector

  or related industries.
• Proven experience in

  national marketing strategy

  ,

  brand management

  , and

  domestic market growth

  within pigment or chemical industries.

Key Skills:

• Strong

  leadership

  ,

  communication

  , and

  interpersonal

  abilities.
• Expertise in

  developing and implementing marketing strategies

  specific to the pigment powder business.
• In-depth knowledge of

  domestic market trends

  and

  customer relationship management

  in the pigment or chemical industry.
• Excellent

  strategic planning

  ,

  analytical

  , and

  problem-solving

  skills.
• Strong grasp of

  branding

  ,

  market intelligence

  , and

  team management

  .

Key Attributes:

• Industry Expertise

  : In-depth knowledge of the

  pigment powder business

  and Vipul Organics' product offerings.

• Innovative and Strategic Thinker

  : Ability to think creatively and strategically to solve challenges and capitalize on new opportunities in the domestic market.

• Customer-Centric

  : A strong focus on understanding and meeting customer needs while driving market growth.

• Results-Oriented

  : Proven track record of delivering measurable results, including revenue growth, brand recognition, and market share expansion.