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MSE Technology - Senior Insight Analyst

7 years

0 Lacs

Bengaluru Karnataka India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

technology data segmentation strategies analysis development targeting metrics support strategy dashboard checks engagement analytics crm sql querying power looker communication effectiveness engineering model collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

MSET : Senior Insight Analyst

Location : Bangalore (Hybrid)Type : Full-TimeTeam : Data Centre of Excellence

About The Role

Were looking for a Senior Insight Analyst with deep loyalty expertise and a passion for turning customer data into commercial impact.You'll be part of a growing Data Centre of Excellence, supporting one of the worlds leading loyalty programmes in the FMCG space.This is a hybrid role combining hands-on data work, stakeholder influence, and strategic storytelling.

Responsibilities

Youll be expected to explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth Responsibilities :
  • Frame and communicate insights clearly through written narratives, dashboards, and stakeholder presentations.
  • Deliver deep-dive analysis on loyalty performance, promotions, catalogue usage, and user behaviour.
  • Own the development and application of customer segmentation models that improve targeting and programme design.
  • Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention.
  • Support loyalty strategy conversations with insight thats timely, commercially relevant, and easy to act on.
  • Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs.
  • Contribute to bi-annual loyalty health checks and ongoing market engagement We're Looking For :
  • 7+ years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics.
  • Strong SQL skills and confidence querying large datasets.
  • Proficient in a BI platform (e.g. Power BI, Looker, Tableau).
  • Proven experience creating customer segmentation frameworks and applying them to real-world decisions.
  • Strong business acumen with the ability to translate data into strategic recommendations.
  • Exceptional communication skills, particularly in written insight storytelling.
  • Experience working with or within FMCG, retail, or app-based consumer programmes.
  • Bonus : exposure to promo effectiveness, lifecycle campaigns, or engagement Join Us ?
  • Join a high-impact team influencing real-world decisions in a global loyalty programme.
  • Be part of a centralised data team focused on quality, connected insights, and innovation.
  • Collaborate with cross-functional experts in engineering, campaign, operations, and product.
  • Hybrid work model with flexible collaboration and high ownership.
(ref:hirist.tech)

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