Modern Trade Sales Lead

Key Responsibilities

• Develop and execute business strategies for Modern Trade to achieve sales, distribution, and visibility objectives.
• Build and maintain strong relationships with key accounts such as Reliance Retail, DMart, Health & Glow, and other modern trade partners and pharma.
• Lead annual & quarterly joint business planning (JBP) with MT accounts.
• Negotiate trade margins, schemes, visibility budgets, and marketing activation.
• Drive in-store execution through planograms, displays, and merchandising initiatives.
• Ensure proper stock forecasting, demand planning, and supply chain coordination to avoid stockouts.
• Analyze market trends, sales data, and competitor performance to identify growth opportunities.
• Lead, mentor, and motivate a team of sales executives/merchandisers for flawless ground-level execution.
• Track ROI of trade promotions and optimise spends for maximum impact.

Key Skills & Competencies

• Strong understanding of FMCG / Beauty & Personal Care sales in Modern Trade.
• Excellent negotiation, influencing, and relationship management skills.
• Strategic thinker with strong execution and problem-solving abilities.
• Data-driven approach with strong skills in sales forecasting and analytics.
• Leadership skills with proven ability to manage and develop teams.
• Strong communication and presentation skills.

Qualifications & Experience

• MBA / Graduate in Business Administration, Marketing, or related field.
• 5–8 years of experience in FMCG / Beauty / Personal Care sales, with at least 3 years handling Modern Trade accounts.
• Proven track record of delivering sales growth and building MT partnerships.