Media Performance Manager - Programmatic

Media Performance Manager (Programmatic) –

Purpose: To develop mastery of programmatic planning and campaign execution

Role Description:

Responsible for contributing to programmatic planning and campaign execution for assigned accounts. This role is both strategic and tactical in scope, requiring the planner to contribute to programmatic media recommendations and independently building campaigns in DSPs, identifying performance trends & insights, and providing actionable optimizations. Planner will assist Supervisor with training programmatic coordinators on trafficking, campaign set-up & DSP implementation, pre/post launch QA, reporting and finance

Milestones:

• Completed several DSP campaign builds from start to finish (i.e. creative/tag upload, audience builds, campaign/IOs/lines)

• Has completed on-going campaign performance reporting and generated actionable insights and optimizations

• Has shown the ability to analyze data and capture relevant insights in a meaningful way (i.e. good story-telling capabilities)

• Demonstrated ability to effectively worked with DSPs, publishers, SSP partners, etc. to troubleshoot any delivery issue.

• Has developed a good working knowledge of programmatic planning, buying and ad tech vendors

• Has demonstrated emerging relationship skills (excellent communication and writing skills)

• Maintains DSP certifications and Marcel Programmatic Activation courses (Programmatic Industry Essentials, Functional Expertise)

• Contributes to larger internal knowledge sharing (i.e. internal media newsletter, internal team meetings)

• Strong time management skills (i.e. ability to manage own workload

Profit

• Creates programmatic demand by adding value to each team and project you touch

• Completes month-end billing in partnership with media team leads

• Understands benefits of Groupe solutions and deals (i.e. preferred SSPs, PMX PMP deals)

• Negotiates directly with publishers

Product

• Knows the campaign objectives: understands the in’s and out’s of a media ask, ask questions to better understand the details behind an upcoming media campaign

• Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing

• Emerging expertise across DSPs: can build a campaign from start to finish with minimal direction • Identifies performance trends and actionable insights/optimizations

• Contributes to tactical programmatic media recommendations with direction from Supervisors

• Leverages industry news and internal tools to stay update on latest industry trends; contributes to internal and client knowledge sharing.

People

• Assists in training and mentorship of coordinators

• Participates in shared learning and works with Media Supervisors to help put together POV’s and best practices

• Contributes to programmatic media plan recommendations and client presentations

• Daily internal team contact

• Contributes to client reporting

• Collaborates with media partners/vendors

• Works cross functionally (particularly with TAAG, planning/strategy, DS)

Process

• Develops appropriate time management skills (advocate for own workload, use downtime purposefully)

• Learns programmatic processes (collaboration, using technology effectively, DSP best practices, QA process)

• Demonstrates an understanding of putting together programmatic tactical recommendations

• Understands the different stages of programmatic execution (trafficking, Creative Matrix, DSP builds, QA, on-going campaign maintenance)

• Attention to details and focusing on meticulousness and accuracy of tasks

You will fit right in if you have –

• Any graduate/B.E/B.Tech/MBA

• 4-6 years’ experience in Online media and Programmatic (TTD, DV360, Amazon DSP)

• Experience working on DSP platforms like Yahoo (Verizon), DBM, MediaMath, Appnexus etc- will be an added advantage.

• Knowledge of Ad serving technologies, analytical tools like GA and Omniture

If you are excited for –

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries

• Diverse team & progressive work environment

• A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization

• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package

YOU are the one we’re looking for-

Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.