Posted:1 day ago|
Platform:
On-site
Full Time
Media Planning & Buying
Develop integrated media plans across Meta, Google, YouTube, OTT, and Programmatic platforms
Allocate budgets efficiently to meet brand and performance KPIs
Plan media for product launches, festive campaigns, retail pushes, and celebrity/influencer campaigns
Campaign Execution & Optimization
Manage end-to-end execution of paid campaigns (awareness, consideration, conversion)
Optimize campaigns for CTR, CPC, CPA, ROAS, and frequency control
Run A/B tests on creatives, audiences, formats, and placements
Monitor daily performance and prepare weekly/monthly reports
Share insights on audience behavior, creatives, and media efficiency
Work closely with analytics tools like GA4, Meta Ads Manager, Google Ads, and Looker Studio.
Coordinate with creative, content, influencer, and sales teams
Align media plans with offline marketing, retail promotions, and ATL activities
Work with external media agencies and platform partners
Market & Platform Insights
Stay updated with latest media trends, platform updates, and best practices
Recommend new channels, formats, and innovations for growth
4–7 years of experience in paid media / digital media management
Strong hands-on expertise in Meta Ads, Google Ads, YouTube, and Display
Experience managing high monthly budgets with clear performance outcomes
Strong analytical mindset with ability to convert data into action
Excellent communication and stakeholder-management skills
Cellecor Gadgets Ltd.
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