Media Manager

Media Manager

Key Responsibilities:-

Media Planning & Buying

Develop integrated media plans across Meta, Google, YouTube, OTT, and Programmatic platforms

Allocate budgets efficiently to meet brand and performance KPIs

Plan media for product launches, festive campaigns, retail pushes, and celebrity/influencer campaigns

Campaign Execution & Optimization

Manage end-to-end execution of paid campaigns (awareness, consideration, conversion)

Optimize campaigns for CTR, CPC, CPA, ROAS, and frequency control

Run A/B tests on creatives, audiences, formats, and placements

Performance Tracking & Reporting:-

Monitor daily performance and prepare weekly/monthly reports

Share insights on audience behavior, creatives, and media efficiency

Work closely with analytics tools like GA4, Meta Ads Manager, Google Ads, and Looker Studio.

Cross-Functional Collaboration:-

Coordinate with creative, content, influencer, and sales teams

Align media plans with offline marketing, retail promotions, and ATL activities

Work with external media agencies and platform partners

Market & Platform Insights

Stay updated with latest media trends, platform updates, and best practices

Recommend new channels, formats, and innovations for growth

Required Skills & Qualifications:-

4–7 years of experience in paid media / digital media management

Strong hands-on expertise in Meta Ads, Google Ads, YouTube, and Display

Experience managing high monthly budgets with clear performance outcomes

Strong analytical mindset with ability to convert data into action

Excellent communication and stakeholder-management skills