Media Manager

As a Media Manager at Pankajakasthuri in Trivandrum, Kerala, you will be responsible for leading and optimizing media investments across various channels including TV, Print, OOH, Radio, and Digital. Your role will involve developing and implementing media plans, analyzing market trends, managing PR strategy, coordinating with agencies, overseeing brand activations, and ensuring budget optimization. Your efforts will directly contribute to driving brand awareness and sales. Key Responsibilities: - Develop and implement media plans across various channels to maximize reach and impact. - Analyze market trends and audience insights to optimize media mix and budget allocation. - Work closely with internal marketing teams and media agencies to negotiate and buy media placements efficiently. - Monitor and evaluate campaign performance to ensure alignment with business goals and ROI targets. - Own the PR strategy and manage media relations to enhance brand visibility and credibility. - Collaborate with PR agencies to drive earned media coverage and brand storytelling. - Oversee the creation and distribution of press releases, brand communications, and interviews. - Identify and execute on-ground brand activations that align with marketing objectives. - Develop and own the activation calendar, ensuring seamless execution across different regions. - Work with event partners and agencies to create high-impact consumer engagement programs. - Optimize media spends while ensuring maximum impact and efficiency. - Track and report on campaign ROI, identifying opportunities for improvement. - Ensure adherence to budgets while maintaining quality and effectiveness of media investments. Key Skills & Qualifications: - Bachelor's or Masters degree in Marketing, Media, Communications, or a related field. - 5-8 years of experience in media planning, PR, or brand activations. - Strong understanding of media landscape and digital marketing trends. - Experience working with media agencies and PR firms. - Analytical mindset with the ability to interpret campaign performance metrics. - Excellent communication, negotiation, and stakeholder management skills. If you have the passion and expertise to drive impactful media strategies, Pankajakasthuri offers you the opportunity to be part of a fast-growing, purpose-driven brand in the Ayurveda space. You will have the chance to lead media strategy for a well-established brand and work in a collaborative environment with a strong focus on innovation and impact. Job Type: Full-time Benefits: - Health insurance - Provident Fund Education: - Master's (Preferred) Experience: - Media relations: 4 years (Preferred) Location: - Trivandrum, Kerala (Required) Work Location: In person,