Media Director

Hiring Media Director to work with an award winning brand at Gurgaon

Media & Performance Marketing (8+ years)

Full Time • Marketing

What’s it About:

Do you want to sell sugar water for the rest of your life, or do you

want to come with me and change the world?” – This is what Steve

Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple.

Today, Apple happens to be the most profitable company in the

world.

Do you want to work in a regular 9 to 5 job in the background, or do you want to work with

passionate people in an exciting work environment and change the

world of social media marketing?

We are currently seeking a Director- Paid Media & Performance

Marketing to focus on developing cross-channel digital media

strategies and managing and optimizing media efforts on an

ongoing basis across all digital channels including paid search,

display, and social.

Key Responsibilities:

● Manage end-to-end digital media campaigns and seek

new areas of opportunity through research and analysis,

campaign strategy, ad copy creation (search only), bid

management, CPA optimization, and landing page

testing.

● Work with cross-functional teams including other media

specialists to plan, implement, and improve account

performance aligned with client goals and initiatives.

● Proactively manage relationships with media vendors

including search engines and social platforms (Google

AdWords, Facebook Ads, Bing/MSN, LinkedIn).

● Will be responsible for managing end-to-end media

mandates - Client servicing, planning & strategy,

oversing execution

● Provide benchmark and tracking reports to Account

Managers, Clients, and Media Team on key

performance

indicators and provide insights on how these map to

larger client goals.

● Analyze trends and improve media performance based

on the client’s KPIs.

● Drive innovation and implement testing strategies to

continually uncover optimization levers, enhance

learning, and improve performance.

Must haves:

● 8+ years of digital media planning and buying experience

with hands on experience specifically with self-service

media including paid search and social advertising;

agency environment a plus.

● Must have a strong background in paid media, search engine

marketing (SEM), performance marketing

● Experience with online marketing metrics such as

return-on- investment, click-through rate, cost-per-click,

cost-per-action, conversion rate, average order size, etc.

● Exceptional analytics, project management skills, writing

and organizational skills.

● Ability to work in a fast paced environment. Proficiency

with Microsoft Office, especially Excel.

● Experience with 3rd party media tools such as Adobe

Media Optimizer, Kenshoo, Marin, DoubleClick, etc.

● Work with a bunch of people who are crazy about

communication and content; and are happy to spend

hours at end fussing over just the correct combination of

words.

● Work out of an office that’s nothing like an office. We hate

cubicles and dress codes, and love crazy posters and

endless chai coffee discussions.

● We’ve worked in jobs with crazy timings, and understand

the importance of having a life. So we’ll all join you at that

pub for drinks after you’re done for the day.

● We are young and growing fast, and working with us will

take you on a roller coaster growth ride. And this roller

coaster only goes up!

Write to us with your resume at hello@whizzhr.com

Warm regards,

Whizz HR