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Media Data Analyst (Traditional & Digital)

2 years

0 Lacs

mumbai maharashtra india

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

data tracking reports strategy planning management analysis reporting analyze monitoring analytics metrics ai pivot communication openai

Work Mode

On-site

Job Type

Part Time

Job Description

Role Overview

both traditional and digital media data

Experience:

1–2 years of relevant experience in media data analysis, insights, reporting or digital campaign tracking.

Key Responsibilities

  • Collect, manage, and analyze

    media data

    across traditional and digital platforms.
  • Track

    competition performance

    periodically and prepare comparative reports.
  • Work with industry tools such as

    BARC, Similarweb, and other media monitoring/analytics platforms

    .
  • Maintain reports, trackers, and dashboards in

    Excel

    with accuracy.
  • Create

    client-ready PPT decks

    and present insights to internal teams and clients.
  • Collaborate with multiple stakeholders across

    strategy, account management, planning, buying, and operations

    .
  • Stay updated on

    media metrics, industry trends, and evolving media tools

    .
  • Apply

    basic AI tools

    to optimize workflows and reporting.

Requirements

  • Proficiency in

    MS Excel

    (pivot tables, charts, data handling) and

    PowerPoint

    .
  • Strong

    written and verbal communication skills

    .
  • Basic understanding of

    media metrics

    (TRPs, GRPs, Reach, Impressions, CTR, CPM, etc.).
  • Familiarity with

    media tools

    such as BARC, Similarweb, and other analytics/tracking platforms.
  • Awareness of

    AI tools

    (e.g., OpenAI, Perplexity).
  • Highly organized, detail-oriented, and capable of managing multiple tasks.
  • Eagerness to learn and grow in a

    fast-paced media agency environment

    .

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