Media Buying lead

Media Buying Lead

Key Responsibilities:

• Plan, develop, and execute

  digital media campaigns that deliver measurable business outcomes.

• Manage end-to-end campaign execution

  across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting.

• Maintain high-quality client servicing

  by providing timely campaign updates, post-campaign analysis, and actionable insights.

• Identify and target the right audience

  through segmentation, behavioral targeting, and persona development.

• Analyze performance data

  to optimize campaigns for higher ROI and efficiency.

• Manage media budgets

  across platforms to maximize returns while staying within client constraints.

• Test and implement

  new strategies, creatives, and bidding approaches to improve performance.

• Prepare and deliver campaign reports

  to internal stakeholders and clients, highlighting key insights and learnings.

• Stay current

  on platform updates, industry trends, and digital marketing innovations.

• Mentor and guide junior team members

  , sharing platform knowledge and campaign best practices.

Key Requirements:

• 4–6 years of experience in performance marketing or media buying.
• Proven hands-on experience with

  Google Ads, Meta Ads

  , and

  LinkedIn Ads

  .
• Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization.
• Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio.
• Experience in managing and scaling digital budgets effectively.
• Excellent communication and reporting skills.
• Team-oriented with a collaborative attitude and leadership potential.