Media Buyer (Meta Ads Specialist)

Job Title:

Company:

Location:

Employment Type:

About Us:

Clagrow Media, formerly known as Asana Digital, is one of the leading Direct Response Marketing Agencies in India. We specialize in helping Experts and Service Providers, such as Coaches and Consultants, build high-ticket sales funnels for them to acquire new clients and grow their business consistently while gaining clarity on their market positioning and pricing.

We are looking for a Media Buyer with expertise in Meta Ads to strategize, create, and manage paid ad campaigns that drive qualified appointments and conversions for our clients. The ideal candidate is highly analytical, data-driven, and has a proven track record of running profitable ad campaigns.

Key Responsibilities:

• Develop, launch, and optimize

  Facebook & Instagram ad campaigns

  for lead generation and conversion.
• Conduct in-depth audience research to identify high-converting customer segments.
• Implement A/B testing strategies on ad creatives, copy, and targeting.
• Monitor key performance metrics such as

  CPM, CTR, CPC, CPR, ROAS

  , etc, and adjust campaigns accordingly.
• Optimize ad spend based on data-driven insights to maximize ROI.
• Collaborate with the copywriting and creative teams to craft compelling ad creatives.
• Set up and manage

  tracking systems

  (Facebook Pixel, Conversion API, UTMs, Google Tag Manager, etc.).
• Provide detailed campaign performance reports and insights to improve ad efficiency.
• Stay updated on Facebook Ads policies, trends, and algorithm changes.

Requirements:

• Proven experience

  (2+ years) as a Media Buyer with expertise in Facebook Ads.
• Strong knowledge of

  Facebook Ads Manager, Business Manager, and Pixel tracking

  .
• Ability to analyze campaign data and make

  data-driven decisions

  .
• Experience with

  retargeting, lookalike audiences, and interest-based targeting

  .
• Hands-on experience with budgeting and scaling ad campaigns profitably.
• Strong understanding of Direct Response Marketing principles.
• Familiarity with Google Analytics and other tracking tools is a plus.
• Excellent communication and reporting skills.
• Ability to work independently and

  deliver results in a fast-paced environment

  .

Why Join Clagrow Media?

• Work with a company that values its people.
• Work with high-ticket clients in the coaching and consulting industry.
• Opportunity to manage

  high-budget ad campaigns

  .
• Remote work flexibility.
• Performance-based incentives and bonuses.
• Growth opportunities in a rapidly scaling agency.