MarTech & Demand Generation Manager

You will be responsible for managing marketing automation, outbound campaigns, and pipeline generation using tools like HubSpot and Zoho CRM. Your key responsibilities will include: - Owning and optimizing HubSpot and Zoho CRM/MarTech stack for outbound campaigns. - Designing and executing multi-channel lead-gen campaigns (email, social, paid, events). - Managing lead scoring, segmentation, and nurture workflows. - Collaborating with Product Marketing to translate GTM strategy into campaigns. - Monitoring funnel metrics (MQL SQL Pipeline) and continuously improving performance. - Introducing A/B testing and reporting to maximize ROI. - Training and mentoring junior team members in Martech best practices. To qualify for this role, you should have: - 5+ years of experience in B2B SaaS demand generation. - Hands-on expertise with HubSpot and Zoho (certifications a plus). - Strong understanding of outbound marketing, campaign automation, and analytics. - Track record of achieving pipeline targets and driving revenue. - Experience with healthcare SaaS preferred. - Willingness to work in US shifts. You will be responsible for managing marketing automation, outbound campaigns, and pipeline generation using tools like HubSpot and Zoho CRM. Your key responsibilities will include: - Owning and optimizing HubSpot and Zoho CRM/MarTech stack for outbound campaigns. - Designing and executing multi-channel lead-gen campaigns (email, social, paid, events). - Managing lead scoring, segmentation, and nurture workflows. - Collaborating with Product Marketing to translate GTM strategy into campaigns. - Monitoring funnel metrics (MQL SQL Pipeline) and continuously improving performance. - Introducing A/B testing and reporting to maximize ROI. - Training and mentoring junior team members in Martech best practices. To qualify for this role, you should have: - 5+ years of experience in B2B SaaS demand generation. - Hands-on expertise with HubSpot and Zoho (certifications a plus). - Strong understanding of outbound marketing, campaign automation, and analytics. - Track record of achieving pipeline targets and driving revenue. - Experience with healthcare SaaS preferred. - Willingness to work in US shifts.