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Marketing Specialist/Mgr

Marketing Specialist/Mgr

Adobe

3 years

0 Lacs

Bengaluru Karnataka India

Posted:1 day ago| Platform:

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Skills Required

marketing design drive seo optimization research segmentation analysis support strategy content analyze report metrics analytics testing ads cms wordpress html data communication vision

Work Mode

On-site

Job Type

Full Time

Job Description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Join Adobe as a Marketing Specialist in Bangalore and be part of our mission to build world-class digital experiences! This role is uniquely positioned to drive qualified traffic and improve digital performance. You will have the chance to work with an exceptionally dedicated team and utilize your skills in SEM, SEO, and web optimization to make a significant impact.

What You'll Do

Plan, complete, and optimize paid search (SEM) campaigns across Google, Bing, and other search platforms.
Conduct in-depth keyword research, audience segmentation, and competitive analysis to support SEO strategy.
Optimize on-page and off-page SEO elements including metadata, headings, internal linking, and backlinks.
Collaborate with content and web teams to improve landing page performance, site structure, and load speed.
Monitor, analyze, and report on critical metrics such as CTR, CPC, ROAS, bounce rate, and page performance using tools like Google Analytics, Search Console, and SEMrush.
Manage A/B testing and conversion rate optimization (CRO) experiments to drive measurable improvements.
Stay up-to-date with the latest trends and algorithm updates in search and digital marketing.

What you need to succeed

Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing with a strong focus on SEM and SEO.
Proficiency in tools like Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, and Tag Manager.
Experience with CMS platforms (e.g., WordPress, Adobe Experience Manager) and HTML basics is a plus.
Strong analytical approach and ability to translate data into actionable insights.
Excellent verbal and written communication skills.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more about our vision here.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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Marketing Specialist/Mgr