Marketing Specialist

Industry : Co-Working
Experience : 4-6 Years

Key Skills : BTL, On-field, Campaigning, Advertising (Only candidates with experience in key skills should apply.)

About us:

Trend Works is a dynamic and innovative co-working space provider located in Chennai and Bangalore dedicated to fostering a collaborative and inspiring work environment. We are committed to helping businesses and individuals thrive by offering flexible office solutions and a vibrant community.

Job Description :

As a Marketing specialist(BTL), you will be responsible for developing, implementing, and managing the marketing strategies and on-field campaigns for our organisation. You will utilise a range of tools to drive brand awareness, engagement, and lead generation. This role requires a deep understanding of marketing techniques, analytical skills, and a passion for staying updated with industry trends.

Key Responsibilities:

Strategy Development:
● Create and execute comprehensive on-field marketing strategies aligned with business goals.● Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.

Search Engine Optimization and Paid Advertising:
● Perform keyword research and analysis to optimise website content for search engines.● Implement on-page and off-page SEO strategies to improve organic search rankings.● Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.

Conversion Rate Optimization (CRO):
● Identify opportunities to improve website user experience and conversion rates.

Qualifications:
●Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).● Proven experience of 4-6 years in marketing, with a track record of successful campaigns.●Proficiency in marketing tools and platforms.● Strong analytical and data-driven mindset, with the ability to interpret and act on marketing data.● Excellent written and verbal communication skills.● Creative thinking and problem-solving abilities.●Project management skills to effectively manage multiple campaigns and tasks.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person