Posted:3 months ago|
Platform:
Work from Office
Full Time
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Marketing Specialist - Nash Toshniwal Vacuum
Pune, India
About Us
Ingersoll Rand, a global leader in innovative technologies, is committed to enhancing industrial productivity and efficiency. Through its Process Flow Technologies (PFT) vertical, Ingersoll Rand India offers a diverse range of blower and vacuum pump brands, including Nash Toshniwal Vacuum.
With a century-long legacy, Nash is a trusted provider of vacuum solutions, serving critical industries such as chemical, petroleum, and power. Nashs comprehensive portfolio, encompassing liquid ring vacuum pumps, dry pumps, centrifugal blowers, and steam ejectors, ensures optimal performance and reliability in demanding applications.
Toshniwal Vacuum has been a trusted name in Indian industrial vacuum solutions for
decades. With a focus on quality products and services, it is dedicated to improving and
evolving to better serve its customers.
Job Summary
The ideal candidate will have knowledge experience of B2B product marketing and demand generation, ideally within the manufacturing sector. They will assist in driving lead generation for the Nash Toshniwal Vacuum brands in India as well as providing support for regional marketing initiatives. The new role will be responsible for aiding and planning a wide variety of marketing activities and will involve cooperation with the regional global contacts. This will include multi-channel marketing campaigns, website optimization as per the SEO strategy, product launches, rebranding projects, creation of collaterals and digital channels including websites and social media. The candidate will need to work closely with regional sales teams and product management to ensure ROI of all marketing activities and deliver to the needs of the business.
The Demand Generation Marketing Specialist is responsible for lead generation through multi-channel campaigns to attract, engage, and convert contacts into customers. As you progress in your career you will require an advanced understanding of demand generation tactics, digital marketing trends, data analysis, and vertical markets to engage with prospects and customers at different stages of their buying journey.
Responsibilities
Demand Generation
Campaigns and Content
Database and Segmentation:
Lead Management:
Events:
Digital Insights:
Analytics Reporting:
Vertical Market Intelligence:
Basic Qualifications
Travel Work Arrangements/Requirements
Work from Office - Pune, India
Key Competencies
What we Offer
Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.
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We think and act like owners.
We are committed to making our customers successful.
We are bold in our aspirations while moving forward with humility and integrity.
We foster inspired teams.
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Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.
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