Marketing Specialist

Role Overview:

We are seeking a passionate Marketing Specialist (Fresher) with a strong interest in technology and

Innovation to join our dynamic team. In this role, you will be instrumental in positioning DaVinci

as a market leader in the smart manufacturing sector. You will work in a fast-paced, product driven environment, utilizing your creativity and technical aptitude to execute impactful

marketing strategies and campaigns that drive global awareness and engagement.

Key Responsibilities:

1. Digital Marketing Execution:

• Develop and implement digital marketing campaigns to highlight DaVinci’s unique

capabilities in global markets (MENA, US, and beyond).

• Optimize SEO/SEM strategies to enhance product discoverability and engagement.

2. Product-Focused Content Creation:

• Create high-quality, technical content such as product guides, whitepapers, case

studies, and blog posts tailored to the manufacturing industry.

• Collaborate with the design team to develop engaging visuals, including infographics

and product demos.

3. Social Media & Branding:

• Strategically manage social media channels to position DaVinci as the go-to solution for

smart manufacturing.

• Drive thought leadership through engaging posts, webinars, and industry discussions.

4. Market Research & Insights:

• Conduct competitor analysis and identify positioning opportunities for DaVinci.

• Monitor industry trends and adapt marketing strategies to maintain product

relevance and impact.

5. Cross-Team Collaboration:

• Collaborate with product teams to understand new features and translate them into

compelling marketing messages.

• Work closely with sales teams to align marketing initiatives with business objectives

and customer needs.

Required Skills & Qualifications:

• Educational Background: Bachelor's degree in marketing, Business Administration, or

a related field.

• Experience: Fresher (0-1 Year)

• Content: Blogs & Articles

• Email Marketing: HubSpot, Mailchimp.

• Analytics: Google Analytics

• SEO/SEM: SEMrush, Google Ads, LinkedIn Ads.

Other Skills:

• Strong technical writing skills to communicate DaVinci’s capabilities and value

proposition effectively.

• Analytical mindset with the ability to derive insights from complex data.

• Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.

• Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.