Marketing Specialist

Role Overview:

We are looking for a dynamic Demand Generation Manager to lead integrated marketing efforts across our Tax, Accounting , Legal portfolios. This role will drive pipeline growth through digital channels, performance marketing, and strategic events. The ideal candidate is data-driven, creative, and passionate about building scalable demand engines.

Key Responsibilities:

Integrated Campaigns

• Develop and execute multi-channel demand generation campaigns tailored to each portfolio.

• Align messaging with buyer personas across professional segments.

• Own campaign KPIs including MQLs, SQLs, pipeline contribution, and ROI.

Event Marketing

• Lead planning and execution of webinars, roundtables, and industry events.

• Collaborate with external partners and internal stakeholders to maximize event impact.

• Manage end-to-end event lifecycle including promotion, logistics , engagement, and post-event nurturing.

Digital Demand & Performance Marketing

• Drive digital demand through paid media, SEO/SEM, email, and social campaigns.

• Manage performance marketing initiatives including budget allocation, A/B testing, and conversion optimization.

• Collaborate with analytics and content teams to refine messaging and targeting.

Sales Alignment & Enablement

• Partner with sales to ensure campaign alignment and effective lead handoff.

• Provide sales teams with campaign insights, lead intelligence, and enablement materials.

Analytics & Optimization

• Monitor campaign performance using CRM and marketing automation platforms.

• Generate actionable insights to improve lead quality and conversion rates.

• Continuously test and optimize tactics across all channels.

Qualifications:

• 5 + years of experience in B2B demand generation and SaaS-based marketing, with a strong understanding of subscription models, customer lifecycle management, and digital acquisition strategies.

• Proven success in digital and event-led marketing strategies.

• Strong understanding of performance marketing metrics and tools (Google Ads, Meta, LinkedIn Campaign Manager).

• Experience with Salesforce, Marketo, and analytics platforms.

• Excellent communication, project management, and analytical skills.