Marketing & Sales Executive

Job Title: Marketing & Sales Executive (AI-Driven Campaigns Preferred)

Location: Coimbatore

Experience: 2 to 4 Years

Employment Type: Full-Time

Industry: Marketing / IT / SaaS / Services (customize as per your company)

Key Responsibilities:

Develop and execute B2B/B2C marketing strategies to drive qualified leads and business growth.

Conduct targeted lead generation through digital campaigns, social media, email marketing, and outbound outreach.

Nurture leads through the sales funnel and convert them into long-term clients.

Collaborate with cross-functional teams (design, content, product) to craft high-conversion marketing assets.

Drive product/service promotion campaigns using tools like Google Ads, Meta Ads, LinkedIn, and email marketing platforms.

Track and report key metrics (leads, conversion, ROI) using CRM and analytics tools.

Stay updated with the latest marketing trends and AI-infused tools for automation, personalization, and customer engagement.

Engage in client meetings (in-person or virtual) to understand requirements and offer customized solutions.

Key Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.

2 to 4 years of proven experience in marketing, lead generation, and sales roles.

Strong understanding of digital marketing channels and tools.

Hands-on experience with CRMs (e.g., HubSpot, Zoho, Salesforce).

Excellent communication and interpersonal skills.

Self-starter with a strong analytical mindset and result-oriented approach.

Exposure to AI-based marketing tools (e.g., ChatGPT, Jasper, Adobe Firefly, AI-driven email personalization, or analytics) is an added advantage.