Marketing Program Manager

Marketing Manager

About Cradlewise

Cradlewise is a San-Francisco, Bangalore and Pune-based baby tech company that is working on innovative solutions for new and expecting parents. Our products are designed to make the transition to parenthood seamless and stress-free, and are currently sold in the US, Canada, India, and Australia.

The award-winning Cradlewise smart crib, our flagship product, comes with an integrated baby monitor that senses early signs of wakeup, learns from the baby’s sleep patterns and starts to bounce along with music to soothe the baby back to sleep - just like a parent!

→ See how our smart crib works

We are working to reimagine the baby nursery to make it smart, intuitive and delightful. We’re passionate about our people, our customers, our values, and our culture!

Marketing Program Manager

About the Role

The Marketing Manager will be responsible for executing Cradlewise’s marketing strategy to drive awareness, growth, and customer engagement globally. This role requires both marketing insights and operational execution: from implementing marketing strategies to ensuring alignment across teams, to tracking success metrics. You’ll collaborate with internal stakeholders and external vendors to maximize ROI.

Key Responsibilities

1. Marketing Ownership
2. Translate company priorities into executing actionable marketing initiatives on the ground.
3. Manage campaigns end-to-end, coordinating with internal stakeholders and external vendors to ensure success.
4. Identify when something isn’t working and raise the right questions to reset direction.
6. Team & Vendor Management
7. Coordinate workstreams across internal teams (content, design, tech, growth, product, PR, CX) and external vendors (paid media, influencers, event agencies).
8. Ensure all stakeholders are aligned on priorities, timelines, and deliverables.
9. Modify and set schedules and processes to streamline efficiency.
10. Foster accountability by tracking success metrics.
12. Execution & Measurement
13. Drive consistent brand messaging across channels.
14. Track performance metrics and ROI of all campaigns and channels.
15. Continuously optimize marketing initiatives based on insights and results.

Qualifications & Skills

• 5+ years of marketing experience, ideally in consumer tech or D2C
• Proven ability to balance strategy with hands-on execution.
• Strong project management skills
• Strong data-driven mindset with proficiency in marketing analytics tools.
• Excellent communication and stakeholder management skills.
• Experience working with cross-functional teams and external vendors.

Why Join Us

• Work with a passionate team redefining baby tech.
• High ownership role with direct reporting to leadership.
• Opportunity to shape the growth trajectory of a global brand.

Quick Facts :

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year.

TYPE : Privately held, VC backed

FOUNDED : 2019

FUNDING : $8M

LEAD INVESTORS : CRV and Footwork

LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions.

Follow us on LinkedIn.

Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering?

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet?

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team?

Come join us!