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Kotak Life Insurance
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Marketing- Product Communication-HO & Support-Marketing HO

Marketing- Product Communication-HO & Support-Marketing HO

Kotak Life Insurance

1 - 5 years

4 - 7 Lacs

Mumbai

Posted:2 days ago| Platform:

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Skills Required

Marketing business research competitor analysis sociology presentation skills teaching market research new product development user research secondary research consumer research psychology qualitative quantitative quantitative research consumer insights

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role Research Manager:We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.

Job Role:

Working closely with cross-functional teams to identify problem statements

Planning and implementing end to end consumer research strategies and methodologies

Conducting qualitative as well as quantitative research relying on primary as well as secondary research

Talking to existing and potential customers to understand their needs and behaviour

Doing a competitor analysis to understand product offerings and features

Devising actionable strategies from consumer insights

Reporting and presenting your findings to drive new product development and marketing strategies

Job Requirements:

Minimum 6 years of experience conducting qualitative and quantitative research

Strong analytical skills to extract actionable insights from data

Strong research skills such as moderation, preparation of Q"re/DG and effective storytelling etc.

Strong communication and presentation skills

MBA, MA in Design/Sociology/Psychology in a numerate discipline

Need to have prior experience working with FMCG/Consumer Tech or any client-side company

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Marketing- Product Communication-HO & Support-Marketing HO