1 - 5 years
4 - 7 Lacs
Posted:6 days ago|
Platform:
Work from Office
Full Time
About The Role Research Manager: We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings. Job Role: Working closely with cross-functional teams to identify problem statements Planning and implementing end to end consumer research strategies and methodologies Conducting qualitative as well as quantitative research relying on primary as well as secondary research Talking to existing and potential customers to understand their needs and behaviour Doing a competitor analysis to understand product offerings and features Devising actionable strategies from consumer insights Reporting and presenting your findings to drive new product development and marketing strategies Job Requirements: Minimum 6 years of experience conducting qualitative and quantitative research Strong analytical skills to extract actionable insights from data Strong research skills such as moderation, preparation of Q"™re/DG and effective storytelling etc. Strong communication and presentation skills MBA, MA in Design/Sociology/Psychology in a numerate discipline Need to have prior experience working with FMCG/Consumer Tech or any client-side company
Kotak Life Insurance
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