Marketing Operations Specialist

Role & responsibilities

As the Marketing Operations Specialist, you will be responsible for executing and managing targeted lead generation efforts, running different campaigns, reporting on key metrics, and continuously optimizing outreach campaigns for maximum effectiveness. You will work closely with the Sales team, in-house Zoho & Web Developer and Marketing Agency to ensure all campaigns are aligned with our business goals.

Key Responsibilities:

• Manage Zoho-Based Campaigns

  : Own the creation, execution, and optimization of marketing campaigns (Email, LinkedIn, Webinar, Newsletter etc.) within Zoho CRM. Utilize your knowledge of Zoho tools/modules i.e Zoho Marketing Automation, Cadences, Mail Merge, Social, Page sense & others to drive effective outreach strategies.

• Campaign Reporting

  : Provide weekly reports on all campaign metrics, analyzing performance and making data-driven recommendations for future campaigns.

• Tracking & Prioritization

  : Set up and manage tracking parameters to assess campaign effectiveness. Use this data to do lead/contact scoring, prioritize prospects based on engagement and interest, ensuring the Sales team focuses on the best opportunities.

• Cadence Development

  : Design customized cadences and outreach strategies for different ICPs (Ideal Customer Profiles) and personas, ensuring that touchpoints are frequent, personalized, and consistent. Continuously refine campaign tactics and cadences to improve open rates, click-through rates, and overall conversion rates.

• A/B Testing

  : Run A/B testing across different campaigns to assess which strategies work best for different target audiences and ICPs (Ideal Customer Profiles)

• Collaboration with Developers- Zoho & Web

  : Work closely with the in-house Zoho developer to set up landing pages, build tracking mechanisms, and integrate necessary systems using API's and Webhooks for smooth campaign execution. Coordinate with Website developer for maintaining Vartopia's website.

• Collaboration with Sales

  : Coordinate with Sales team to align campaigns with business needs, ensuring the outreach meets the goals of ongoing sales initiatives.

• Collaboration with Marketing Agency

  : Be the go-to operations leader and drive weekly meetings with the Marketing agency, ensuring successful functioning of the two groups. Review content, Visuals, Webpages/Landing pages for both Campaigns (Email+Social) and Website, and coordinate internally for their timely implementation.

Preferred candidate profile

• Expert in Zoho Platform

  : Extensive experience in working with Zoho CRM and related modules like Zoho Marketing Automation, Cadences, Social, SalesIQ and Analytics for effectively running and managing campaigns.

• Communication:

  Strong English language skills, both written and verbal, with the ability to communicate clearly & effectively with internal teams and the Leadership.

• Marketing Automation

  : Proven expertise in running Email cadences, LinkedIn campaigns, Website visitors tracking, Inbound lead management and Lead Nurture workflows.

• Data-Driven Approach

  : Strong analytical skills with the ability to interpret tracking data, and optimizing campaigns based on real-time insights.

• Collaboration Skills

  : Ability to work closely with internal teams such as Sales, Web developer, Account Managers and external Marketing agency to better understand business objectives and ensure seamless execution of campaigns.

• Reporting Expertise

  : Extracting and presenting campaign performance data, providing clear insights and actionable improvement plans.

• Time Management

  : Ability to collaborate effectively with teams across different time zones (India, US, Australia), while primarily working within a specific shift. The candidate should be capable of managing multiple campaigns & consistently meet deadlines.

• Technical Skills:

  Good understanding of various attributes related to Website, Webpages/Landing pages; such as Adobe XD, HTML, and other essential web files. Familiarity with the basic structure and technologies involved in creating and maintaining web pages, with the ability to coordinate effectively with Web & Zoho developers.

• Education

  : Bachelors degree required ( B.Tech, BCA, MBA, or a related field).Specialization in Marketing will be considered a strong advantage. Any courses or accreditation in Zoho will be preferred.

• Experience

  : 2+ Years of experience primarily in running marketing campaigns

• Tools & Software

  : Zoho One (Modules: CRM, Marketing Automation, Cadences, Social, Analytics), LinkedIn, ZoomInfo

Should be open to work in a 3pm to 12 midnight fixed shift. Weekends off