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Genetec
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Marketing Operations Specialist

Marketing Operations Specialist

Genetec

3 - 5 years

4 - 7 Lacs

Bengaluru

Posted:3 months ago| Platform:

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Skills Required

Google Analytics Data management Diversity and Inclusion Marketing operations data integrity Operations Recruitment CRM Salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Operations Specialist

As a globally recognized Canadian company, Genetec stands at the forefront of innovation within the security, intelligence, and operations sectors. We deliver cutting-edge solutions that cater to diverse industries, including transportation, education, and government, driven by a commitment to open communication, creativity, and continuous learning.

Joining our team means being part of a vibrant community of over 1800 individuals who are passionate about their work and eager to explore new ideas. We prioritize the success and well-being of our employees, evidenced by a remarkable 4.4/5 score in our 2022 Internal Engagement Survey.

The Team

As a Marketing Operations Specialist at Genetec based in Bangalore India, you will be integral to our marketing team, providing essential support to enhance operational efficiency and optimize marketing strategies across our regions. You will play a vital role in ensuring that our marketing processes run smoothly, maintain data integrity, and leverage marketing technology effectively to facilitate our campaigns. Your insights will directly contribute to improving our overall effectiveness in reaching our business goals.

What your day will look like

Manage and maintain marketing operations projects, ensuring alignment with business objectives

Track and analyze marketing performance metrics to identify trends and areas for improvement

Collaborate closely with the marketing team on data integrity and database management

Coordinate with external vendors and internal stakeholders for seamless campaign execution

Provide insights and recommendations to optimize the use of marketing tools and technologies

Assist in building and maintaining marketing automation workflows

Requirements

About you

We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role

Bachelors degree in Marketing, Business Administration, or a related field

Experience in marketing operations, analytics, or similar role

Strong analytical skills with the ability to interpret data and make data-driven decisions

Detail-oriented with strong organizational and project management skills

Ability to communicate effectively with various stakeholders

Technical Expertise

Proficient in marketing automation tools (e.g., HubSpot, Marketo, Salesforce)

Familiarity with CRM systems and data management best practices

Well-versed in Microsoft Office Suite (Word, Excel, PowerPoint)

Even better if you have these assets

Experience with analytics tools (e.g., Google Analytics, Tableau)

Previous experience in the technology or security industries

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

4.5/5 agreed in our 2022 Internal Engagement People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.

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Marketing Operations Specialist