Marketing Officer

Key Responsibilities: 1. Marketing Strategy & Planning Develop annual and quarterly marketing plans aligned with business objectives. Identify local and regional market trends to design effective promotional campaigns. Allocate and manage marketing budgets efficiently. 2. Campaign Management Plan, organize, and execute seasonal campaigns, festive promotions, and in-store events. Coordinate with advertising agencies, media partners, and vendors for creative execution. Ensure timely rollout of campaigns across print, digital, outdoor, and social media platforms. 3. Branding & Visual Merchandising Maintain brand consistency across all promotional materials and customer touch points. Support the design and setup of showroom branding, hoardings, banners, and display materials. Work closely with design teams for high-quality creatives and visuals. 4. Digital & Social Media Marketing Monitor and manage digital campaigns (Facebook, Instagram, Google Ads, etc.). Collaborate with digital teams to drive engagement and lead generation. Track campaign performance using analytics and prepare detailed performance reports. 5. Market Research & Competitor Analysis Conduct regular competitor analysis to understand pricing, promotions, and market positioning. Gather customer insights and feedback to refine marketing strategies. 6. Public Relations & Events Organize jewellery exhibitions, product launches, and influencer collaborations. Build and maintain relationships with media houses and community partners. 7. Team Coordination Lead and guide junior marketing executives or showroom marketing staff. Collaborate with the sales, operations, and HR departments to achieve common goals. Preferred Candidates from Jewellery & Retail Industry with minimum experience of 4 to 5 years.