Marketing Manager_Brand Promotion

Expenseanywhere Technologies

12 - 20 years

20 - 30 Lacs

noida

Posted:None| Platform:

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Skills Required

pr it products brand marketing it marketing product awareness brand promotion branding brand strategy product promotion brand development brand campaigns marketing manager brand awareness

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview

Key Responsibilities

Brand Strategy:
Develop and implement effective brand promotion strategies tailored to the cultural and consumer preferences in the USA and India.
Campaign Management:
Plan, execute, and measure integrated marketing campaigns (digital, print, events, PR) to build brand awareness and generate leads.
Market Research:
Conduct market analysis to identify opportunities, understand trends, and track competitor activities in both regions.
Digital Marketing:
Collaborate with the digital team to optimize SEO, SEM, content marketing, and social media outreach.
Partnerships & PR:
Build relationships with media, influencers, and brand ambassadors; manage public relations efforts to enhance brand reputation.
Event Marketing:
Oversee trade shows, brand activations, and promotional events in key locations.
Performance Metrics:
Track KPIs and ROI of marketing initiatives and present actionable insights to stakeholders.
Team Coordination:
Collaborate with cross-functional teams, including product, sales, and creative teams, across time zones.

Qualifications

Masters degree in marketing, business, or a related field.
12+ years of experience in brand marketing or related roles; experience in both Indian and U.S. markets is a must.
Strong understanding of digital marketing platforms and analytics tools.
Excellent communication, leadership, and project management skills.
Proven ability to work cross-culturally and manage remote teams or agencies.

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