Marketing Manager

Company Description

Vikas Cable Company is a leading manufacturer and exporter of various types of cables and conductors, including LT PVC/XLPE FRLS, power and control cables, instrumentation cables, LT aerial bunched cables, solar cables, AAC, ACSR, and AAAC conductors. Established in 1979, the company is approved by several State Electricity Boards, Public Sector Undertakings, and EPC Contractors. Vikas Cable Company supplies to sectors such as power generation, transmission and distribution, telecommunications, railways, petrochemical, and more.

Role Description

The Sales and Marketing Manager is responsible for developing and executing strategies to increase sales, expand market share, and strengthen brand presence for the company’s range of electrical and communication cables. The role requires strong technical understanding of cables, customer relationship management, market analysis, and leadership of the sales team.

Key Skills and Competencies

• Strong knowledge of electrical and communication cable products and specifications (as per IS/IEC standards).

• Proven sales management experience in industrial/B2B markets.

• Excellent communication, negotiation, and presentation skills.

• Analytical and data-driven mindset with strategic thinking ability.

Qualification & Experience

• Education: B.E./B.Tech (Electrical/Mechanical) + MBA in Marketing preferred.

• Experience: 7–15 years of experience in sales & marketing in cable or electrical product manufacturing companies.