Marketing Manager

Job Specification

Experience : Above 5 years’ experience on relevant field experience

Qualification : Any degree

Skills : Good communication skills,

Job Description

1. Marketing Strategy Development:

- Develop and implement comprehensive marketing strategies to promote the jewelry brand, increase brand awareness, and drive sales.

- Conduct market research and analysis to identify target demographics, market trends, and competitive positioning.

- Define marketing objectives, goals, and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.

2. Product Promotion and Branding:

- Create and execute marketing campaigns to promote jewelry products, collections, and special offers through various channels, including digital, print, and events.

- Develop branding initiatives to establish and maintain a strong brand identity that resonates with target customers.

- Collaborate with creative teams to develop marketing collateral, including advertisements, catalogs, and social media content.

3. Digital Marketing:

- Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), email marketing, and social media marketing.

- Monitor and analyze digital marketing metrics, such as website traffic, engagement rates, and conversion rates, to optimize campaign performance and ROI.

- Stay updated on digital marketing trends and best practices to ensure the jewelry brand remains competitive in the online marketplace.

4. Retail Marketing Support:

- Support retail sales efforts by developing marketing materials and promotions for use in-store, including point-of-sale displays, signage, and promotional events.

- Collaborate with retail partners to implement co-marketing initiatives and drive foot traffic to brick-and-mortar stores.

5. Public Relations and Media Relations:

- Cultivate relationships with media outlets, influencers, and industry stakeholders to secure press coverage and media placements for the jewelry brand.

- Develop press releases, media kits, and other communications materials to generate positive publicity and enhance brand reputation.

6. Event Management:

- Plan and execute marketing events, such as product launches, trunk shows, and industry trade shows, to showcase jewelry products and engage with customers and industry professionals.

- Coordinate logistics, vendor management, and promotional activities for events to ensure successful outcomes.

7. Budget Management:

- Develop and manage marketing budgets, allocating resources effectively to maximize return on investment (ROI) for marketing initiatives.

- Monitor expenses, track marketing spend, and provide regular financial reports to management.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid time off
• Provident Fund

Experience:

• Marketing: 5 years (Preferred)
• Retail management: 5 years (Preferred)

Location:

• Periyar, Madurai, Tamil Nadu (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person