Marketing Manager

About SolarSquare

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.

Who We’re Looking For

Manager/Sr. Manager (Performance Marketing)

The ideal candidate should be:

• Highly skilled in leading teams that manage and optimize campaigns across

  Google Ads

  ,

  Meta platforms

  (Facebook and Instagram), and

  online affiliates

  .
• 6+ years of experience in performance marketing and digital brand awareness across top tier consumer startups.
• Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
• A strategic thinker with strong analytical capabilities and a hands-on approach.
• A natural leader with the ability to build, inspire, and manage high-performing teams.
• Graduation from Tier 1 college.

What You’ll Do

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your responsibilities include:

Strategic Leadership:

• Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
• Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.
• Drive

  performance campaigns that align with brand goals

  , ensuring consistency in visual identity, messaging, and tone across platforms.
• Establish and monitor KPIs and dashboards for tracking performance across all channels.
• Work closely with the wider marketing team to optimize audience and communication strategies
• Collaborate with the content and design teams to create compelling ad creatives and landing page
• Monitor competitor activity and keep an eye out for trends

Campaign Management:

• Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and

  Programmatic channels (DV360 or other DSPs)

  .
• Plan and execute programmatic display and video campaigns, including

  audience segmentation, bidding strategies, and real-time performance analysis

  .
• Lead keyword research, ad copy creation, A/B testing, and campaign optimization.
• Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
• Implement and manage conversion tracking, pixel setup, and event tracking.

Pixel-Level Tracking & Attribution:

• Implement and troubleshoot

  Meta Pixel, Conversions API (CAPI), GA4, and GTM

  for robust tracking infrastructure.
• Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
• Continuously improve measurement accuracy across platforms to support business decisions.

Team Leadership:

• Build and lead a high-performing performance marketing team.
• Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.
• Mentor and guide team members to achieve peak performance.

Budget & Analytics:

• Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
• Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
• Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.

Optimization & Innovation:

• Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
• Identify new digital marketing tools and technologies to stay ahead of trends.
• Continuously monitor competitor activities and emerging trends in performance marketing.

What You’ll Bring

• 6+ years of experience

  in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
• Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
• Strong analytical skills to interpret data and translate it into actionable strategies.
• Proven ability to optimize campaigns for ROI and scale lead generation efforts.
• Hands-on experience in:
• Conversion tracking, pixel setup, and event tracking.
• Managing and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).
• A/B testing and CRO techniques.
• Exceptional verbal and written communication skills.
• Entrepreneurial mindset with a strong bias for execution and results.

Location

Preferred location - Gurgaon (Flexibility can be discussed for super exceptional candidates).