Marketing Manager

The Marketing Manager will be responsible for developing, implementing, and monitoring marketing strategies for FMCG products in the office line/general trade market. The role involves enhancing market penetration, strengthening brand visibility, driving sales growth, and building long-term relationships with distributors, retailers, and corporate clients.

Key Responsibilities:

Develop and execute marketing strategies and campaigns to promote FMCG products in office/general trade markets.

Conduct market research and competitor analysis to identify trends, opportunities, and challenges.

Build and maintain relationships with distributors, retailers, and corporate accounts to expand market reach.

Design and implement ATL & BTL activities including trade promotions, merchandising, in-shop branding, and sampling campaigns.

Collaborate with the sales team to ensure alignment of marketing initiatives with sales targets.

Monitor product performance and consumer feedback to recommend product development and innovation.

Manage marketing budgets efficiently to achieve maximum ROI.

Prepare and present monthly/quarterly performance reports and strategies to management.

Train and guide the marketing team and field executives for consistent execution of plans.

Key Skills & Competencies:

Strong understanding of the FMCG industry, trade channels, and consumer behavior.

Proven experience in trade marketing, promotions, and brand management.

Excellent communication, negotiation, and interpersonal skills.

Ability to manage multiple campaigns and projects simultaneously.

Analytical mindset with strong data interpretation and reporting skills.

Proficiency in MS Office, CRM tools, and digital marketing platforms.

Qualifications & Experience:

MBA/PGDM in Marketing or equivalent.

5–8 years of relevant experience in FMCG marketing, preferably in office line/general trade markets.

Prior exposure to handling channel partners, distributors, and retail networks is essential.

Job Type: Full-time

Pay: ₹12,102.37 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person