Marketing Manager, Senior Specialist

This role will be leading multi-year marketing plans with cross-divisional or enterprise-wide impact, applying deep expertise across marketing disciplines. The incumbent will also adapt global marketing strategies

Role Summary

This role will be leading multi-year marketing plans with cross-divisional or enterprise-wide impact, applying deep expertise across marketing disciplines. The incumbent will also adapt global marketing strategies to align with India's regulatory environment and regional market dynamics.

Responsibilities:

• Build and lead Vanguard's India office brand from the ground up.
• Design multi-channel recruitment marketing campaigns that highlight Vanguard's India office EVP in the local market.
• Develop local PR/Media strategies in partnership with global teams, along with project timelines and execution planning.
• Manage agency partners (PR, Creative, Digital stakeholders) and facilitate collateral sharing and safekeeping of these assets as needed.
• Work with Vanguard US communications team and Vanguard India HR leaders to align on the messaging, cultural nuances and key milestones to support hiring goals.
• Partner with IT teams to develop tooling and dashboards to track marketing performance metrics aligned to KPIs and business planning.
• Execute data-driven marketing initiatives to attract technical talent, with emphasis on brand storytelling, digital media, and in-person engagement at universities and industry events.
• Coordinate participation in technology conferences, meet-ups, and campus involvement.
• Analyze campaign performance and adjust strategy accordingly.
• Collaborate with internal marketing teams and external agencies to develop and manage marketing technology plans.
• Coordinate the production of advertising and promotional materials.
• Identify integrated marketing solutions and opportunities to leverage technology for improved marketing effectiveness.
• Ensure compliance with IT, Data Governance, Privacy, Legal and Information Security policies.
• Identify the optimal mix of advertising and promotional channels for maximum impact.
• Manage conferences, events and coordinate brand promotion activities.
• Maintain effective communication with stakeholders, agencies and IT teams.
• Measure and analyze advertising and promotion effectiveness for ROI.
• Conduct root cause analysis on technical issues related to marketing operations.
• Participate in special projects and perform other related duties as assigned.

Qualifications and Skills

• Minimum 10 years of experience in marketing strategy, brand/product marketing, or related roles.
• Bachelor's degree (B.A./B.Sc./B.Com./B.B.A.) in Marketing, Business Administration, Communications, or a related field; Master's degree (MBA/PGDM) in Marketing or Business Management preferred.
• Experience in B2B services, technology firms, fintech, or financial services institutions/sectors.
• Proven success with SEO/SEM, programmatic advertising, and content marketing.
• Strong understanding of India's tech talent market and regional nuances for talent branding.
• Proven success in employer branding and multi-channel communications strategies.
• Experience working with creatives, freelancers, or production teams.
• Prior experience in a global matrix organization preferred.
• Crisis communications or reputational risk management expertise is a plus.
• Strong expertise in market research methodologies, consumer behavior analysis, and campaign performance evaluation.
• Experience managing cross-functional marketing projects and collaborating with internal stakeholders and external agency partners.
• Deep understanding of media channels including digital, offline, and emerging platforms, and how to measure their effectiveness.
• Excellent communication, relationship-building, and stakeholder management skills.
• Strong problem-solving, strategic thinking, and project management abilities.
• Ability to lead and influence in a matrixed environment and drive decisions through insights.

Location

This role is based in Hyderabad, Telangana at Vanguard's India office. Only qualified external applicants will be considered.