Marketing Manager

• Develop and implement marketing strategies for ongoing and upcoming projects
• Prepare annual and project-wise marketing plans and budgets
• Define target audience, positioning, and communication strategy

Lead Generation & Campaign Management

• Drive digital marketing campaigns
• Manage lead generation through online and offline channels
• Monitor CPL, lead quality, and campaign ROI

Branding & Communication

• Ensure consistent brand communication across all marketing channels
• Develop creatives, brochures, hoardings, site branding, and corporate collaterals
• Oversee PR activities, media releases, and brand partnerships

Agency & Vendor Management

• Manage digital agencies, creative agencies, media planners, and vendors
• Negotiate media plans, rates, and deliverables
• Ensure timely execution and quality output

Sales & Pre-Sales Support

• Work closely with sales and pre-sales teams to align campaigns with business goals
• Support project launches, site events, and promotional activities
• Provide market insights on competitors, pricing, and buyer behavior.

Analytics, Reporting & Compliance

• Track campaign performance, lead funnel metrics, and marketing ROI
• Prepare MIS reports and dashboards for management review
• Ensure compliance with RERA guidelines and advertising norms

Key Performance Indicators (KPIs)

• Cost per lead (CPL) and lead quality
• Lead-to-site-visit and booking support metrics
• Campaign ROI and conversion ratios
• Brand visibility and market recall
• Timely execution of launches and campaigns

Required Skills & Competencies

• Strong understanding of real estate marketing and buyer journey
• Expertise in digital marketing, portals, and performance marketing
• Excellent communication, planning, and vendor management skills
• Data-driven mind-set with strong analytical abilities
• Ability to manage multiple projects and tight timelines

Qualifications

• MBA / PGDM in Marketing (preferred)
• Bachelor's degree in any discipline
• Proven experience in real estate or allied industries

What We Offer

• Competitive salary with performance-based incentives
• Opportunity to work with a reputed brand
• Exposure to large-scale launches
• Dynamic, collaborative, and growth-oriented work culture