Marketing Manager
Do you enjoy developing business networks for market penetration?
Are you motivated by the opportunity to contribute to diverse elements of marketing?
About our Team
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.
About the Role
The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the shows onsite lead. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customers voice to inform our Insight programs.
Responsibilities
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Developing and executing a marketing plan for allocated shows, aligning with the Event Value Plans and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.
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Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies
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Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.
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Working with the Sales team on enablement and Account Based Marketing plans.
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Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
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Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
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Supporting budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.
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Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director..
Requirements
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Alteast 10-12 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.
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Experience in market analysis, campaign management, and strategic planning
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Exceptional understanding of marketing principles and audience growth strategies.
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Proficient in establishing market size and identifying growth opportunities.
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Skilled in relationship management with external stakeholders.
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Solid experience in sales alignment and account-based marketing.
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Exceptional communication and analytical skills.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
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Comprehensive Health Insurance Covers you, your immediate family, and parents.
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Enhanced Health Insurance Options Competitive rates negotiated by the company.
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Group Life Insurance Ensuring financial security for your loved ones.
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Group Accident Insurance Extra protection for accidental death and permanent disablement.
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Flexible Working Arrangement Achieve a harmonious work-life balance.
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Employee Assistance Program Access support for personal and work-related challenges.
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Medical Screening Your well-being is a top priority.
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Modern Family Benefits Maternity, paternity, and adoption support.
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Long-Service Awards Recognizing dedication and commitment.
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New Baby Gift Celebrating the joy of parenthood.
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Subsidized Meals in Chennai Enjoy delicious meals at discounted rates.
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Various Paid Time Off Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.
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Free Transport pick up and drop from the home -office - home (applies in Chennai)
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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We are an equal opportunity employer qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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