Marketing Manager

Job Title: Marketing Manager
Location: Nagpur | Type: Full-Time | Experience: 1–3 Years (Preferred)

W Tech

Industry: Software Development & Training

About Us:

We are a fast-growing software development company known for delivering cutting-edge customized solutions across industries. In addition to development, we also run specialized internship and training programs in trending technologies like ASP.NET, PHP, React, Node.js, and more. We're now looking for a dynamic Marketing Manager who can lead our marketing efforts and drive growth both in business development and internship enrollments.

Job Responsibilities:

Digital Marketing
Plan and execute digital campaigns (Google Ads, Social Media Ads, Email Marketing, SEO)

Manage content and performance on platforms like Instagram, Facebook, LinkedIn, and Google

Generate quality leads for both software development projects and internship enrollments

Oversee website updates, landing pages, and conversion funnels

Traditional & On-Field Marketing
Develop B2B and B2C marketing strategies to connect with local colleges, institutions, and businessesRepresent the company at educational institutions, tech events, or industry meets to promote courses and software servicesCoordinate with student coordinators, placement cells, and training & placement officers

Client & Intern Acquisition

Identify potential software clients through outreach, referrals, and partnerships

Devise student-centric marketing campaigns and offers to boost course admissions

Collaborate with the sales and technical teams to ensure smooth conversion from lead to client/intern

Key Skills Required:

Excellent communication and presentation skills

Proven track record in digital marketing and client acquisition

Strong understanding of lead generation and conversion funnels

Basic understanding of software services and tech stacks (a plus)

Ability to work independently and handle field visits when required

Qualifications:

Bachelor’s/Master’s in Marketing, Business Administration, or related field

Minimum 1 years of relevant experience (EdTech or IT sector preferred)

Knowledge of tools like Google Ads, Meta Ads, Canva, Mailchimp, CRM platforms, etc.

What We Offer:

Competitive salary and incentives
Dynamic, young, and growth-focused work environment

Opportunity to work with technical and creative teams

Career growth in both the software and education domains

Job Types: Full-time, Permanent, Fresher

Pay: ₹12,000.00 - ₹15,000.00 per month

Ability to commute/relocate:

• Nandanvan, Nagpur, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person