Marketing Manager

Job Title: Marketing Manager

Job Purpose:

To design, execute, and manage strategic marketing and branding initiatives to successfully launch and establish the new hospital center, drive patient footfall, build partnerships, and enhance brand visibility in the target community.

Key Responsibilities:

1. Old & New Centre Operation & Brand Building:

• Design and implement a marketing plan for the new hospital centre.
• Create strong brand awareness through ATL, BTL, digital, and community outreach campaigns.
• Design promotional materials such as brochures, leaflets, standees, hoardings, etc.
• Oversee campaigns via newspapers, radio, local events and social channels, etc.
• Coordinate with creative agencies for branding, promotional materials, signage, and hospital visibility.

2. Strategic Marketing Planning:

• Develop and execute an annual marketing strategy aligned with hospital goals.
• Analyze patient demographics, competitor hospitals, and local healthcare trends.
• Promote key specialties, consultants, and new services etc.

3. Community Outreach:

• Organize various camps, screening programs, school/corporate wellness talks, and community outreach programs.
• Identify influencers, resident groups, schools, corporates, and NGOs for tie-ups.
• Build local awareness programs
• Plan webinars, field visits for relationship building.
• Track and report referral data to optimize engagement strategies.

4. Digital & Offline Marketing

• Plan and execute digital campaigns including Google Ads, social media, SEO, and content marketing.
• Ensure visibility through hoardings, leaflets, newspaper inserts, and FM radio (as applicable).
• Work with the PR team for media coverage, press releases, and hospital news.

5. Business Development

• Identify potential catchment areas and growth opportunities.
• Track OPD/IPD numbers and monitor service-wise conversions.
• Suggest service bundling, health packages, and pricing strategies for competitiveness.

6. Internal Coordination

• Coordinate with hospital operations, consultants, billing, and IT for aligned marketing efforts.
• Plan patient experience touchpoints and branding across hospital premises.
• Work with HR for internal branding and staff engagement.

7. Reporting & Performance Monitoring

• Track ROI (Return on Investment) on campaigns and initiatives.
• Prepare monthly marketing dashboards with KPIs: leads, conversions, referrals, etc.
• Suggest corrective actions based on analytics and market feedback.

Familiarity with the local healthcare landscape, demographics, and competitive hospitals

Key Skills:

• Ready for traveling.

• Strong planning and execution skills
• Excellent communication and networking ability
• Digital marketing know-how
• Data-driven decision making
• Creativity with commercial awareness
• Passion for healthcare and a patient-centric approach