Marketing Manager

About us:

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Key Responsibilities

1. Brand Building & Positioning

• Work closely with the marketing head to define and execute brand positioning and messaging.
• Develop brand storytelling and ensure consistent tone, visuals, and narrative across channels.
• Plan and execute brand awareness campaigns to drive recall and preference.

2. Category & Channel Marketing

• Identify growth opportunities within product categories and create targeted marketing plans.
• Partner with sales and product teams to create campaigns that drive category adoption and usage.
• Execute channel-specific marketing strategies (offline retail, e-commerce, marketplaces, D2C).

3. Advertising & Creative Development

• Brief agencies on campaign requirements, ensuring alignment with brand strategy.
• Collaborate on creative concepts, ensuring content is impactful, customer-focused, and high-performing.
• Review ad performance data to iterate creatives for better CTR, engagement, and conversions.

4. Agency & Vendor Management

• Manage day-to-day relationships with creative, media, and digital agencies.
• Ensure timely delivery of campaigns and creative assets.
• Evaluate agency performance and recommend improvements.

5. Customer Reach & Engagement

• Drive strategies to expand brand reach to new audiences while retaining existing customers.
• Leverage digital channels (Meta, Google, Influencers, Content Marketing) to grow audience base.
• Implement customer engagement programs to improve retention and advocacy.

Skills & Competencies Required:

1. Brand Marketing:

   Strong grasp of brand building fundamentals and positioning.

2. Digital Marketing:

   Knowledge of performance marketing, SEO, and social media strategy.

3. Creative Judgment:

   Ability to evaluate and guide impactful creatives.

4. Analytical Mindset:

   Proficiency in reading campaign metrics and making data-driven decisions.

5. Communication & Collaboration:

   Strong presentation and interpersonal skills to work with cross-functional teams.

Qualifications Required:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 3–4 years of experience in brand marketing, category marketing, or similar roles.
• Experience managing agencies and executing integrated campaigns.

Location:

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in