Marketing Manager

Experience: 3-5 years

About Meru Life

At Meru Life, we believe life after 55 is a launchpad for a vibrant, purposeful second inning. Inspired by “Merudand” (Sanskrit for spine), our mission is to empower active seniors to build connected, engaging lives through tailored home-care services, community programs, and a suite of products designed for their next chapter. We blend compassion with innovation to deliver extraordinary experiences and meaningful opportunities every day.

Role Summary

Lead and execute our end-to-end, full-stack marketing engine—360° online and offline.

Must-Have (Required to Apply)

• 3–5 years

  of end-to-end marketing experience in a startup or high-growth setting

• Cross-Channel Expertise:

  Proven track record in both digital (social media, SEM/SEO, email marketing) and offline (events, print, local activations) campaigns

• Omni-Channel Mastery:

  Executed at least two end-to-end 360° campaigns—covering online, offline, digital, and omni-channel touchpoints—with measurable results

• Data-Driven & Creative:

  Comfortable using analytics tools and translating insights into innovative campaigns

• Startup Grit:

  Willing to execute tactics personally and adapt quickly in a resource-constrained environment

• AI-Driven Marketing:

  Demonstrable expertise in leveraging AI across workflow management, content generation, market research, content adaptation, and scheduling—provide examples of AI-powered campaigns or projects

Key Responsibilities

• Strategic Planning:

  Develop and own the annual 360° marketing blueprint covering digital, offline, and event strategies

• Digital Campaigns:

  Manage all social media channels end-to-end—creating and scheduling posts, engaging with followers, monitoring analytics; lead search-engine marketing (SEM), search-engine optimization (SEO), email marketing, and content initiatives

• Field & Offline Activations:

  Plan and execute grassroots outreach, print collateral distribution, and local partnerships

• Events & Community:

  Organize virtual and in-person events; build and nurture relationships with senior communities, NGOs, and vendors

• Measurement & Optimization:

  Track key performance indicators (KPIs) such as customer-acquisition cost (CAC), lifetime value (LTV), and engagement metrics—iterate for maximum return on investment (ROI)

• Budget Management:

  Allocate and optimize marketing budgets across channels to ensure efficient spend