Marketing Manager

Job Title: Marketing Manager

Location: Maxfort School Rohini, Delhi
Job Type: Full-Time
Experience: 5+ years (Experience in school marketing is a plus)    

About Us:    

Maxfort School Rohini is a progressive Nursery to Class 12 institution in Delhi committed to holistic student development. We are looking for a creative and skilled Marketing Executive/Manager to lead our branding and digital outreach initiatives. The ideal candidate will play a key role in shaping the school’s identity, increasing visibility, and engaging effectively with parents and the wider community through digital platforms.    

Key Responsibilities:

• Social Media Management
• Plan, create, and manage content for platforms like Instagram, Facebook, YouTube, and LinkedIn.
• Schedule regular posts, stories, and engagement activities in line with the school calendar.
• Branding & Visual Identity
• Maintain brand consistency across all digital and print media.
• Strong understanding of fonts, color palettes, layout principles, and tone of voice.
• Develop branding material including brochures, banners, school stationery, etc.
• Design & Content Creation
• Design creatives such as still posts, digital certificates, event invites, etc.
• Collaborate with photographers/videographers to coordinate and oversee school video and photo shoots.
• Write engaging, error-free content with excellent command of the English language.
• Campaigns & Communication
• Plan and execute email and WhatsApp marketing campaigns using tools like Mailchimp, Sendinblue, or similar platforms.
• Develop communication strategies for school events, admissions, and internal newsletters.
• Event Marketing & Documentation
• Promote school events through digital campaigns.
• Manage coverage of school activities via stories, reels, and blog-style posts.

Key Requirements:

• Proficiency in graphic design tools like Canva, Photoshop, or CorelDRAW
• Knowledge about video editing for social media and internal content
• Strong copywriting skills for social media, ad campaigns, website, and print content
• Excellent command over ad campaigns on Meta and Google
• Familiarity with school admissions processes and stakeholder engagement.
• Experience in managing website content (WordPress or similar CMS platforms)
• Excellent written and spoken English
• Strong knowledge of digital communication tools and social media trends
• Ability to multitask, work independently, and meet deadlines in a fast-paced environment
• Prior experience in a school or education sector is a plus

Qualifications:-

• Bachelor’s degree in Marketing, Communications, Design, Public Relations, or a related field
• Minimum 5 years of relevant marketing experience, preferably in an educational institution
• Proven ability to manage integrated marketing campaigns end-to-end
• Strong portfolio showcasing successful branding and outreach work
• Creative mindset with a strong eye for aesthetics and storytelling
• Self-driven, detail-oriented, and able to take initiative in a fast-paced environment

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: On the road

Expected Start Date: 17/07/2025