Marketing Manager

1. Strategy & PlanningDevelop annual and quarterly marketing strategies aligned with company goals. Conduct market research to identify trends, customer insights, and competitive opportunities. Create integrated marketing plans covering digital, social media, offline, events, and product marketing. 2. Budget ManagementCreate and manage the marketing budget across all campaigns and channels. Track spending, forecast costs, and ensure optimal ROI. Report on budget performance and recommend cost efficiencies. 3. Campaign ExecutionOversee end-to-end execution of marketing campaigns, including content creation, design, media buying, and performance tracking. Coordinate with internal teams (sales, product, design) and external agencies. Deliver campaigns on time, within budget, and aligned with brand guidelines. 4. Performance Tracking & ReportingSet KPIs for marketing activities and track performance through analytics tools. Prepare monthly and quarterly reports on campaign effectiveness, lead generation, and ROI. Optimize campaigns based on data insights. 5. Team Leadership (if applicable)Manage and mentor marketing team members. Assign tasks, conduct performance reviews, and support professional growth. 6. Brand ManagementEnsure consistent brand messaging across all channels. Oversee content calendars, social media presence, and public relations activities.