Marketing Manager-Masala & Spices-B2B,B2C,D2C

• Position:

  Marketing Manager : Masala & Spices (B2B / B2C / D2C)

• Location:

  Davanagere, Karnataka

• Experience Required:

  5 to 10 years

• Industry:

  FMCG / Food & Beverages / Spices & Masala Manufacturing

• Work Mode:

  Work from office

Note:Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing (Direct) is mandatory.

About Us:

masala and spice powders

Key Responsibilities:

• Develop and execute marketing strategies

  for B2B, B2C, and D2C channels to increase brand awareness and market share.

• Plan and implement new product launch campaigns

  - from market research to go-to-market strategy.
• Collaborate with

  sales, production, and distribution teams

  to align marketing strategies with business goals.
• Coordinate with the sales team to implement regional campaigns and promotional offers.
• Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
• Identify

  new market opportunities, partnerships, and distribution channels

  for both domestic and export markets.
• Manage

  brand positioning, packaging, and promotional activities

  for the product portfolio.
• Track and analyze

  marketing ROI

  , campaign performance, and consumer insights.
• Manage marketing budgets effectively and ensure cost optimization.
• Supervise external agencies, creative partners, and digital teams for campaign execution.
• Build and nurture relationships with

  retailers, distributors, and online platforms

  for product visibility and sales growth.

Required Skills & Qualifications:

• MBA/PGDM in Marketing or equivalent qualification.
• 510 years of experience in

  FMCG/Food & Beverages

  , preferably

  spices or related categories

  .
• Proven track record in

  B2B, B2C, and D2C marketing

  , especially in

  startup environments

  or

  new brand launches

  .
• Strong understanding of

  digital marketing tools and analytics

  .
• Excellent communication, negotiation, and team leadership skills.
• Creative thinker with strong business acumen and execution skills.

Preferred Experience:

• Experience in

  launching new food or FMCG brands

  from scratch.
• Familiarity with

  e-commerce platforms (Amazon, Flipkart, BigBasket, etc.)

  .
• Experience in

  channel marketing and trade promotions

  .