Marketing Manager

Key Responsibilities:

• Coordinate with marketing and branding agencies to create visibility and generate buzz in the market about the Wayside Amenities Project.
• Approach and engage with companies interested in setting up operations at our amenities sites (F&B, retail, fuel, EV, etc.), serve as the initial point of contact, and facilitate meetings with the company’s directors.
• Act as the nodal officer within the company for all sites under the Wayside Amenities Project, ensuring smooth coordination, communication, and issue resolution across internal teams and external stakeholders.
• Plan and implement targeted marketing strategies to promote services such as rest areas, restaurants, fueling stations, EV charging, and convenience stores.
• Develop partnerships with local businesses, transport/logistics players, and national retail chains.
• Execute digital and on-ground promotional campaigns to drive visibility and footfall.
• Support branding and signage execution at each site, ensuring compliance with NHAI and local guidelines.
• Organize launch events, site visits, and public engagement activities.
• Prepare marketing collaterals including presentations, brochures, banners, and social media creatives.
• Monitor campaign effectiveness and footfall trends; suggest data-backed improvements.

Qualifications & Skills:

• MBA in Marketing or equivalent qualification.
• 5–8 years of experience in infrastructure, hospitality, retail, or highway projects.
• Excellent communication, negotiation, and coordination skills.
• Strong experience in handling marketing agencies and business tie-ups.
• Ability to travel across project locations and manage multiple stakeholders.

Job Type: Full-time

Pay: Up to ₹1,500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Application Question(s):

• What is your CTC?

Experience:

• Wayside Amenities Project: 5 years (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person